Senior Vice President, Influencer Brand Marketing

About the Role

Key Responsibilities

• Envision, develop, and execute influencer relations strategies integrated into larger marketing communications programs.
• Manage end-to-end influencer relations including identification, vetting, negotiation, content direction, relationship management, measurement, and analysis.
• Lead development of integrated influencer campaigns across brand portfolios and businesses, aligning with business objectives and audience insights.
• Develop strategic influencer campaigns utilizing storytelling, multi-channel distribution, amplification, and measurement.
• Coordinate influencer-created content across social and digital ecosystems and collaborate with third parties to bring content to life.
• Advise clients on leveraging different influencer tiers and verticals using data and filters to determine influence.
• Activate influencers across platforms and spaces, understanding mutual value exchange and campaign types (earned, sponsored, experiential).
• Provide strategic direction to influencers and collaborate with agency teams, clients, and influencers to produce high-performing content.
• Ensure compliance with industry regulatory and promotional rules, including FTC disclosure guidelines.
• Negotiate contracts and rates with influencers, managing legal, financial, and contractual aspects.
• Analyze performance metrics using tools like Omni, Tagger, and apply data insights to planning and ROI measurement.
• Develop and negotiate strategic affiliate marketing partnerships and understand social commerce dynamics.
• Manage paid social programs involving influencer-created content across platforms such as Meta, TikTok, YouTube, and Pinterest.
• Engage with senior decision-makers across client organizations to drive alignment and cross-company initiatives.
• Identify new business opportunities and contribute to pitching efforts for organic and influencer growth.
• Manage processes related to influencer contracting, legal, invoicing, and data collection.
• Assess and mitigate risks related to negotiations, regulatory, legal, insurance, and financial issues.
• Contribute to cultivating diverse teams and fostering an inclusive working environment.

Requirements

• At least 10-12+ years of integrated marketing and/or communications experience at an agency.
• 6-8 years of hands-on influencer program strategy and execution.
• Demonstrated success in end-to-end influencer relations, including identification, vetting, negotiation, content direction, and measurement.
• Experience developing advanced integrated communications strategies and understanding of owned, earned, and paid media roles.
• Strong relationship skills, ability to work collaboratively, and a positive, high-energy approach to client service.
• Ability to scale influencer campaigns across audiences, platforms, and objectives.
• Experience in content planning, storytelling, and coordinating influencer-created content.
• Knowledge of filters and benchmarks for influence, and advising clients on influencer tiers and verticals.
• Understanding of regulatory and promotional rules, including FTC disclosure guidelines.
• Strong negotiation skills, including contract negotiation and rate setting based on various variables.
• Ability to analyze performance metrics and apply data insights to campaigns.
• Understanding of social commerce, affiliate marketing, and emerging social platforms.
• Experience managing paid social programs and working with platform nuances.
• Proven ability to engage with and counsel senior-level decision-makers.
• Demonstrated organizational skills for managing contracts, invoicing, and data collection.
• Ability to assess and mitigate risks in negotiations and regulatory compliance.
• Commitment to fostering diversity and inclusion within teams.

Nice to Have

• Experience with influencer vetting and reporting tools such as Sprout Social, Traackr, Talkwalker.
• Experience in developing and executing influencer campaigns across multiple sectors.
• Knowledge of emerging social platforms and trends.
• Experience in new business development and pitching.

Qualifications

• Relevant experience in integrated marketing and influencer programs.
• Experience working with influencer vetting and reporting tools.
• Proven success in developing and executing influencer campaigns.

Benefits & Perks

• Anticipated U.S. salary range of $110,000-$231,000, based on experience and qualifications.
• Medical, dental, and vision insurance.
• 401(k) matching.
• Paid time off and other benefits.
• Hybrid work model with flexibility for in-office and remote work.