Senior Vice President, Influencer Brand Marketing

About the Role

Key Responsibilities

• Envision, translate, and incorporate influencer relations strategies into larger integrated marketing communications programs including activation both online and offline.
• Work with integrated teams across the firm to use influence to meet client objectives and grow revenue.
• Develop strategic influencer campaigns and programs based on business objectives and audience insights.
• Provide strategic counsel and lead development of integrated influencer campaigns across brand portfolios and businesses.
• Coordinate influencer-created content across social and digital ecosystems and collaborate with third parties to bring content to life.
• Advise clients on when to leverage different influencer tiers and verticals using data.
• Give strategic direction to influencers whether organic, earned, or sponsored, and collaborate with agency teams, clients, and influencers to produce high-performing content.
• Negotiate contracts and achieve optimal value exchange between clients and influencers, including high-investment contracts.
• Analyze performance metrics and apply data analysis to planning and ROI measurement.
• Develop strategic affiliate marketing partnerships and understand the role of affiliate marketing in the value exchange.
• Manage paid social programs utilizing influencer-created content across platforms like Meta, TikTok, YouTube, and Pinterest.
• Engage with and counsel senior decision-makers across client organizations to drive alignment and execution of initiatives.
• Build relationships and work with diverse stakeholders effectively.
• Manage processes related to influencer contracting, legal, invoicing, and data collection.
• Assess and mitigate risks including regulatory, legal, financial, and contractual issues.
• Cultivate diverse teams and contribute to an inclusive working environment.

Requirements

• At least 10-12+ years of integrated marketing and/or communications experience at an agency, including 6-8 years of hands-on influencer program strategy and execution.
• Demonstrated success in end-to-end influencer relations, including identification, vetting, negotiation, content direction, relationship management, measurement, and analysis.
• Experience with influencer vetting and reporting tools such as Sprout Social, Traackr, Talkwalker, etc.
• Advanced experience in integrated communications strategy development and understanding of owned, earned, and paid media.
• Strong relationship skills, ability to work collaboratively, and a positive, high-energy approach to client service.
• Ability to scale influencer campaigns across audiences, platforms, and objectives.
• Content planning and storytelling skills, with ability to develop narratives via influencer voices.
• Understanding of influencer influence metrics and advising clients on tier and vertical leverage using data.
• Experience activating influencers across platforms and spaces, including earned, sponsored, and experiential campaigns.
• Ability to give strategic direction to influencers and collaborate with teams and influencers to produce high-quality content.
• Strong knowledge of industry regulatory and promotional rules, including FTC disclosure guidelines.
• Negotiation skills to achieve optimal value exchange and manage contracts at all tiers.
• Ability to analyze performance metrics and apply data analysis tools such as Omni tools and Tagger.
• Understanding of social commerce and affiliate marketing, including developing partnerships and negotiating compensation models.
• Expertise in social media strategy and emerging platforms, with experience managing paid social programs.
• Proven ability to engage with senior decision-makers and build client relationships.
• Demonstrated organizational skills for managing contracting, invoicing, and data collection processes.
• Ability to assess and mitigate risks across legal, regulatory, financial, and contractual areas.

Nice to Have

• Experience with various influencer vetting and reporting tools (e.g., Sprout Social, Traackr, Talkwalker).
• Experience with emerging social platforms and evolving social media landscapes.
• Experience in new business development and pitching for influencer growth opportunities.

Qualifications

• Relevant experience in integrated marketing and communications, with specific emphasis on influencer strategy.
• Experience managing influencer campaigns and understanding of social media platforms.
• Proficiency with influencer tools and analytics platforms.

Benefits & Perks

• Anticipated U.S. salary range of $110,000-$231,000, based on experience and qualifications.
• Medical, dental, vision insurance.
• 401(k) matching.
• Paid time off and other benefits.
• Hybrid work model with flexibility for in-office and remote work.