Senior Vice President, Influencer Brand Marketing

About the Role

Key Responsibilities

• Envision, translate, and incorporate influencer relations strategies into larger integrated marketing communications programs including activation both online and offline.
• Work with integrated teams across the firm to use influence to meet client objectives and grow revenue.
• Develop and lead the execution of end-to-end influencer relations, including identification, vetting, negotiation, content direction, relationship management, measurement, and analysis.
• Provide strategic counsel and lead development of integrated influencer campaigns across brand portfolios and businesses.
• Develop strategic influencer campaigns based on business objectives and audience insights, including storytelling, multi-channel distribution, amplification, and measurement.
• Coordinate influencer-created content across social and digital ecosystems and collaborate with third parties to bring content to life.
• Advise clients on leveraging different influencer tiers and verticals using data and filters to determine influence.
• Activate influencers across platforms and spaces, understanding mutual value exchange and campaign types (earned, sponsored, experiential).
• Give strategic direction to influencers and collaborate with agency teams, clients, and influencers to produce high-performing content.
• Ensure compliance with industry regulatory and promotional rules, including FTC disclosure guidelines.
• Negotiate contracts and achieve optimal value exchange between clients and influencers, managing terms, rates, and performance metrics.
• Analyze performance metrics using tools like Omni, Tagger, and others to assess ROI and campaign success.
• Develop and negotiate strategic affiliate marketing partnerships and understand social commerce dynamics.
• Manage paid social programs involving influencer-created content across platforms such as Meta, TikTok, YouTube, and Pinterest.
• Engage with and counsel senior decision-makers across client organizations to align influencer strategies with business goals.
• Identify and pursue new business opportunities for organic and influencer growth, including pitching new ideas.
• Manage processes related to influencer contracting, legal, invoicing, data collection, and risk mitigation.
• Contribute to building and cultivating diverse teams and fostering an inclusive work environment.

Requirements

• At least 10-12+ years of integrated marketing and/or communications experience at an agency, including 6-8 years of hands-on influencer program strategy and execution.
• Demonstrated success in end-to-end influencer relations, including identification, vetting, negotiation, content direction, and measurement.
• Advanced experience in integrated communications strategy development and understanding of owned, earned, and paid media roles.
• Excellent relationship skills, ability to work collaboratively, and a positive, high-energy approach to client service.
• Ability to scale influencer campaigns across audiences, platforms, and objectives, with knowledge of audience segmentation and consumer journey.
• Strong content planning, storytelling, and narrative development skills for influencer voices across channels.
• Understanding of filters and benchmarks for influence, and advising clients on influencer tiers and verticals using data.
• Experience activating influencers across platforms and spaces, including earned, sponsored, and experiential campaigns.
• Proven ability to give strategic direction to influencers and collaborate with teams and clients to produce high-quality content.
• Strong knowledge of industry regulatory and promotional rules, including FTC disclosure guidelines.
• Negotiation skills to achieve optimal value exchange and manage contracts at all tiers.
• Ability to analyze performance metrics and apply data insights to planning and ROI evaluation.
• Understanding of social commerce, affiliate marketing, and influencer compensation models.
• Expertise in social media strategy, including emerging platforms, and managing paid social influencer programs.
• Experience engaging with senior decision-makers and building client relationships.
• Strong organizational skills for managing contracts, legal, invoicing, and data collection processes.
• Ability to assess and mitigate risks across legal, regulatory, insurance, and financial areas.
• Commitment to fostering diversity and contributing to an inclusive working environment.

Nice to Have

• Experience with influencer vetting and reporting tools such as Sprout Social, Traackr, Talkwalker.
• Knowledge of emerging social platforms and trends.
• Experience in new business development and pitching for influencer-related opportunities.

Qualifications

• Relevant experience in integrated marketing and influencer strategy.
• Experience with influencer program execution and measurement.
• Proficiency with social media platforms and analytics tools.

Benefits & Perks

• Anticipated U.S. salary range of $110,000-$231,000, based on experience and qualifications.
• Medical, dental, vision insurance.
• 401(k) matching.
• Paid time off and other benefits.
• Hybrid work model with flexibility for in-office and remote work.