Senior Vice President - Marketing

About the Role

Key Responsibilities

• Provide thought leadership, combining vision with the ability to embed business planning to drive sales and optimize investment through marketing and digital initiatives.
• Lead all NRM and loyalty programs to differentiate the brands and increase neighbor preference and share of wallet.
• Define and protect the PSP Group brands, developing strategies to build brand equity, awareness, and loyalty while ensuring consistent messaging across all channels.
• Recruit, train, and develop a strong marketing team to achieve local and company-wide marketing and brand objectives.
• Serve as an advocate and leader for growth and change, especially related to omni-channel marketing.
• Conceptualize and architect the digital strategy to drive growth, innovation, and enterprise-wide alignment.
• Manage and allocate the marketing budget effectively to maximize results and adapt to market conditions.
• Collaborate with merchants and vendors to develop mutually beneficial programs, attracting vendors to PSP Group.
• Partner with the SVP of Merchandising to develop marketing ideas for revenue growth and customer acquisition.
• Own neighbor data analytics and research functions, leveraging customer insights to develop fact-based marketing strategies.

Requirements

• BA/BS in Marketing or related field is required; an MBA is preferred.
• Minimum of 15 years' experience leading and executing marketing strategies in retail, including brand, local marketing, and digital programs.
• Demonstrated ability to generate financial impact through marketing strategies.
• Proven experience developing customer relationships using CRM, segmentation, and loyalty programs.
• Current experience with social media and mobile media to increase awareness.
• Analytically savvy with experience leveraging research, customer insights, and analytics.
• Creative skills and thought leadership to stimulate and execute new ideas.
• Experience developing and employing eCommerce and omni-channel strategies, including buy online pick-up in store, buy online deliver from store, etc.
• Proven ability to leverage emerging technologies and digital practices to enhance customer engagement and conversion.
• Superior project management and execution skills.
• Excellent communication and presentation skills to influence results and articulate strategies.
• Ability to work collaboratively across functions and understand the demands of store and field organizations.
• Understanding of marketing and merchandising processes and their interrelationships.
• Experience operating in a lean environment with strong prioritization skills.
• Ability to engage merchants across lines to facilitate participation in brand strategy.
• Knowledge of trends, needs, and obstacles in respective lines of business.
• Experience building and mentoring high-performing teams.
• A love of animals; prior experience with pet or enthusiast brands is a plus.

Nice to Have

• Prior experience with pet or enthusiast brands.

Qualifications

• BA/BS in Marketing or related field
• MBA (preferred)