Senior Web Content Designer

About the Role

Key Responsibilities

• Designs, writes, edits and proofreads, gathers and researches content for use on web sites; including but not limited to, call-to-action statements, headlines, page titles, graphics, photos and meta descriptions.
• Maintains promotion content and promotion schedule; communicates schedule and content to stakeholders; recommends content and implementation schedule.
• Administers product display rules for web sites; collaborates with Product Marketing and Development (PM&D) to determine display schedule; recommends administrative rules.
• Ensures tire / wheel and fitment issues are addressed.
• Ensures consistent look and feel for web sites.
• Administers Store and Regional web sites assignments.
• Solicits ideas, information and material from corporate and regional stakeholders in order to develop communications materials and strategies to reach targeted audiences.
• Ensures consistent messaging of content and graphics.
• Delivers high quality work, effectively and efficiently, through formal and informal channels; displays broad understanding of company products and culture.
• Ensures web sites are maintained, including but not limited to, updating copy, pictures, announcements, events and lists.
• Develops strategies to increase engagement and interaction.
• Ensures web site enhancements are audited for quality assurance and user experience.
• Coaches, trains and mentors Web Content Designer I & II.
• Stays current on the latest industry technologies, trends and strategies.
• Assists employees, vendors or other customers by answering questions related to web site content processes, procedures and services.

Requirements

• Minimum of five years progressive web content development experience, preferably in a large multi-site organization.
• Exceptional and adaptable writing skills with the ability to write professionally, creatively and create useful, relevant and engaging content and graphics.
• Proficiency with Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro).
• Exceptional proofing and editing skills with knowledge of grammar and punctuation.
• Excellent organizational and problem solving skills.
• Effective communication skills across all levels of the organization; ability to present complex ideas clearly and concisely.
• Proven ability to multi-task and work successfully within strict deadlines.
• Ability to motivate self and others while managing multiple projects.
• Proficiency with Microsoft Office, including Word, Excel, Access and PowerPoint.
• Knowledge of simple HTML.
• Ability to maintain confidentiality, treat others with respect and uphold company values.
• Troubleshooting and organizational skills with a Can-Do attitude and adaptability to changing requirements.

Nice to Have

• Professional certifications in related fields.

Qualifications

• Bachelor's Degree in journalism, graphic design, web design, digital culture, communication or related field or equivalent work experience.