Shaw Contract Workplace Marketing Manager

Shaw Floors

Cartersville, GA

Full Time

Mid Level

14 days ago

Job Description

About the Role

The Shaw Contract Workplace Marketing Manager will be responsible for executing comprehensive marketing strategies to enhance brand awareness, drive customer satisfaction, and support revenue growth. This role requires a blend of strong project management capabilities, organizational skills, strategic thinking, creativity, and analytical thinking to manage multi-channel campaigns effectively in a fast paced environment. The position will work from the Create Centre campus in Cartersville, GA, within a global design organization specializing in commercial flooring across diverse markets such as workplace, education, hospitality, healthcare, and multi-family housing.

Key Responsibilities

Contribute to the development and execution of marketing deliverables that align with overall segment strategies
Lead the planning and execution of integrated marketing campaigns across multiple channels-including digital, print, events, social media, and segment project photography-ensuring cohesive messaging and impactful results
Manage the Workplace and Retail marketing budget effectively
Conduct market research to identify opportunities, monitor competition, and help inform strategic decisions
Work closely with sales, product, and executive teams to ensure cohesive messaging and strategy alignment
Utilize analytics tools to measure campaign effectiveness and report on key performance indicators (KPIs)

Requirements

At least 3 years of experience in marketing, demonstrating a strong history of managing successful campaigns and effectively collaborating with cross-functional teams
Bachelor's degree in marketing, Business Administration, or a related field
Proficiency in marketing automation tools, CRM systems, and analytics platforms as well as InDesign, Adobe Suites, Canva
Ability to thrive in a complex team environment
Ability to develop trusting relationships with a diverse organization

Nice to Have

Experience with digital marketing and multi-channel campaign management
Knowledge of the commercial flooring or design industry

Qualifications

Bachelor's degree in marketing, Business Administration, or a related field

Benefits & Perks

Not specified in the description

Working at Shaw Floors

Shaw Industries is an equal opportunity employer that values diversity and inclusion, supporting protected groups including veterans and individuals with disabilities.

Apply Now