Shopper Marketing Manager

Humm Kombucha

Bend, TX

Full Time

Senior

27 days ago

Job Description

About the Role

We're looking for a Shopper Marketing Manager who will own our shopper strategy and bring creative, data-driven retail campaigns to life across multiple brands. Reporting into our Marketing team and working cross-functionally with Sales, Product, and Operations, you'll build and execute programs that influence consumers right at the point of purchase—whether that's in-store or online. This is a high-impact role for a strategic marketer who thrives in entrepreneurial environments and has a strong track record in CPG. You'll help shape how our brands show up at retail and engage shoppers in fresh, compelling ways.

Key Responsibilities

Develop and lead multi-brand shopper marketing strategies that reflect brand identity and drive conversion.
Partner with key retailers and internal stakeholders to launch retail programs that win at shelf.
Lead execution of campaigns including POS materials, promotional displays, and digital marketing touch points.
Manage and optimize shopper marketing budgets and vendor partnerships.
Analyze data and shopper insights to drive strategic decisions and improve ROI.
Standardize campaign planning, reporting, and measurement processes.
Support Sales team with tools that enhance retail storytelling and performance.

Requirements

5+ years in CPG shopper marketing, retail marketing, or brand marketing (small/mid-sized company experience strongly preferred).
Deep knowledge of retail environments, consumer behavior, and campaign execution.
Proven ability to develop shopper strategies that translate to strong sales outcomes.
Strong communication and relationship-building skills—internally and externally.
Analytical mindset with experience using data to refine programs and drive performance.
Comfortable juggling multiple projects in a fast-paced, evolving environment.
Background in merchandising or product strategy.
Familiarity with shopper data platforms and campaign reporting tools.

Working at Humm Kombucha

You'll join a performance-driven team that's passionate about what we're building and intentional about how we build it. We foster an environment where ideas are welcomed, creativity is celebrated, and collaboration is essential. You'll be empowered to take ownership and create meaningful impact from day one.

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