SITKA Gear Marketing Leader

About the Role

Key Responsibilities

• Partner with senior level leadership to develop and align on a consumer centric, multi-year marketing roadmap, including key strategic initiatives and investments that align with the brand standards
• Develop and align on a premium, brand-first, editorial calendar (annual and seasonal marketing strategies) to strengthen the SITKA brand position, elevate the consumer experience, and drive revenue through customer acquisition and retention
• Drive the Go-to-Market process (with checkpoints) and leverage cross-functional partnerships (with product and creative) to execute on an aligned seasonal editorial calendar delivering the right message, to the right consumer, at the right time and fueling the lifestyle of the pursuit
• Drive an integrated marketplace (led by sitkagear.com) and align marketing teams to deliver world-class product launches while balancing a continuous flow of consumer-centric, brand messages to drive revenue and brand loyalty
• Lead the development and execution of message distribution plans with earned media, direct mail, performance marketing, OOH, email, and social, to balance cultivating authentic consumer engagement and maximizing ROI
• Define the brand by being the category leader and leveraging earned media, ambassadors/influencers, and events as seasonal brand marketing tactics
• Create and sustain deep personal relationships by elevating the development of retention and acquisition plans and media placement including direct mail, OOH, and digital media, to best-in-class execution balancing brand marketing, product marketing, and channel revenue
• Identify and deliver on marketing KPIs (seasonal, campaigns, etc.) while analyzing marketing execution with the Go-to-Market teams: reviewing data, diagnosing opportunities and challenges, and developing actions
• Drive a regular analysis of new and existing buyer behavior, purchase paths, product performance, and overall market share and market research for the brand
• Build and manage the marketing budget to optimize message distribution tools and tactics for maximum ROI

Requirements

• Minimum of 10 years of experience as a Marketing Director with a minimum of 5 years in a +$300M B2C and B2B premium consumer brand
• Experience building a premium, brand-first, consumer-centric seasonal messaging calendar that combines a strong brand position, an elevated consumer experience, and drives revenue through consumer loyalty
• Experience in identifying and measuring KPIs from multi-channel brand marketing strategies and investments while developing action plans from the results
• A vulnerable, creative thinker who can collaborate and articulate marketing strategies to cross-functional partners and leadership while distilling their feedback into action
• Strategic orientation with an ability to balance building a brand and driving commercial revenue in a fast-paced, deadline driven, agile environment
• A multi-faceted and innovative problem solver who can run a GTM process to deliver an integrated marketplace and launch seasonal plans on time, on budget, and on strategy
• An even-tempered team builder, able to get the best out of a highly productive and functionally diverse marketing team and unite cross-functional teams under pressure
• At a minimum, a curiosity about hunting and the thoughtful hunter's lifestyle
• Ability to develop and execute on diverse marketing distribution plans (digital marketing, OOH, direct mail, traditional media, ambassadors, PR, etc.) while scaling touchpoints to cultivate consumer engagement and maximize ROI
• Ability to travel 10%

Nice to Have

• Bachelor's degree or higher

Qualifications

• Bachelor's degree or higher

Benefits & Perks

• Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow
• We provide benefits that offer choice and flexibility and promote overall well-being
• We provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for profit-sharing
• Learn more at gore.com/careers/benefits