SMB Digital Growth Manager

Adobe

San Francisco, CA

Full Time

Senior

126k-221k

8 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The role involves driving growth for the Digital Small Business Segment by leveraging customer data signals, collaborating across organizations, and executing strategic initiatives to increase ARR and customer success.

Key Responsibilities

Perform analytical deep dives into digital journeys across traffic, conversion, initial purchase, add ons, retention, and upgrades with clear insights on trends and growth levers.
Collaborate across organizations to drive A/B testing to increase conversion across web and phone channels.
Partner with marketing, product management, adobe.com, and commerce teams to drive initiatives across acquisition, retention, and upsell that will help achieve quarterly and annual revenue targets.
Provide quarterly financial outlook updates based on leading indicators and trends.
Lead promo strategy and execution across multiple digital surfaces.
Work across matrixed organizations to achieve common goals and drive growth.
Build perspective around opportunities based on data that will lead to prioritization of the most critical opportunities.

Requirements

Bachelor's or Masters or equivalent experience in related field with 5+ years of commerce, software, management consulting, or business analytics experience.
Data driven with strong analytical skills and an ability to quickly turn data into actionable insights.
Experience pulling data from multiple sources using Tableau, Power BI, Web Analytics, and SQL.
Strong understanding of digital business models and how to test and optimize customer experiences to deliver results.
Understanding of customer journey metrics and how they translate into ARR.
Demonstrated ability to build cross functional partnerships with key teams including Product Management, Growth, Product Marketing, and Program/Project Management.
Outstanding communication and social skills with the desire and ability to take a stand and advocate a course of action, highly articulate, makes arguments in a compelling manner.
Strong teammate and great sense of humor!

Nice to Have

Experience with digital marketing strategies and tools.
Knowledge of the Adobe ecosystem and digital sales processes.
Experience working in a cross-functional, matrixed organization.

Qualifications

Educational background in related fields such as commerce, software, management consulting, or business analytics.

Benefits & Perks

Competitive salary range of $125,500 -- $220,800 annually, varying by location and experience.
Potential eligibility for long-term incentives in the form of a new hire equity award.
Short-term incentives through sales commissions or the Annual Incentive Plan (AIP).

Working at Adobe

Adobe is passionate about creating an inclusive and respectful environment, fostering innovation from everywhere in the organization, and empowering employees to contribute their ideas. The company values diversity, equal opportunity, and accessibility, aiming to make its digital experiences and workplace accessible to all users and employees.

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