Social Affiliate Brand Builder

About the Role

Key Responsibilities

• Identify high-potential product categories by focusing on social media trends and consumer behavior
• Develop unique social identities and create brand guidelines to ensure consistent messaging and visual representation
• Manage brand presence across social media platforms and optimize brand profiles to build reach, adapting strategies and content based on data analysis and market trends
• Develop and oversee the creation of high-quality, engaging and platform-specific content, experimenting with different styles to optimize engagement and revenue
• Develop an affiliate network to create content optimized for target audiences
• Track and analyze key performance indicators to identify successful content formats and social media tactics to pinpoint areas for improvement
• Experiment with new content formats to optimize performance and maximize revenue
• Develop guidelines that outline successful strategies for social-first affiliate marketing
• Develop templates, tools, resources and training that streamline the implementation of social affiliate strategies in local newsrooms, working with them to tailor these models to their unique markets and content
• Work closely with broader affiliate revenue team to align strategies with overall revenue goals
• Coordinate with editorial teams to identify opportunities for integrations that align with content calendar and audience interest while maintaining editorial integrity

Requirements

• At least five years of experience working in social media
• Deep understanding of social media platforms, trends and best practices
• Proven ability to create engaging and effective social media content across various platforms
• Strong understanding of affiliate marketing principles, strategies and best practices
• Excellent communication, presentation and training skills
• Ability to analyze data, draw actionable insights, and make data-driven decisions
• Exceptional project management, organizational, and time-management skills
• Ability to think creatively and solve problems, with a passion for innovation
• Knowledge of the digital media landscape and the evolving role of social media in commerce
• Ability to work independently and collaboratively in a fast-paced environment

Benefits & Perks

• The base salary range for this position is $70,000 - $75,000