Social Analytics and Escalations Manager, YouTube Operations
Exl
Job Description
About the Role
As a member of the Global Communications & Public Affairs team, you will work cross-functionally to help communicate with journalists and other thought leaders; devise specific communications materials and campaigns based on understanding of journalists' interests; engage in face-to-face meetings with commentators and other opinion formers; develop print and web-based material supporting these campaigns; and counter misinformation that might interfere with our business and ability to serve our users. We’re looking for great communicators who can understand complex issues and explain them in person and also via well written, simple blog posts, FAQs, video scripts and more. In this role, you will be a critical member of our global Social and Community team, enabling 24x7 crisis communications and reporting. You will leverage advanced social listening tools (Brandwatch, Sprinklr, etc.) to monitor, analyze, and report on emerging issues, brand escalations, and new product features. You will provide strategic insights to inform executive decisions and product/policy changes.
Key Responsibilities
- Represent a business or product area, acting as a spokesperson with minimal guidance.
- Collaborate with agencies on projects by supporting objectives, driving tasks or work streams, and providing content.
- Gather, synthesize, and draft responses to editorial inquiries and requests for information release.
- Create communication plans and materials (e.g., emails, press releases, pitches, marketing copy, announcements, presentations articles, social media content) to publicize and promote communications and public relations programs, facilities, events, or objectives amongst external audiences.
- Conduct analysis, optimize business performance, and deliver execution.
Requirements
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in public relations, media relations, or communications.
- Experience in social media or customer support.
- Experience with social analytics tools (i.e. Brandwatch, Sprinklr, Netbase, Meltwater).
Nice to Have
- Experience writing boolean logic and synthesizing social data into executive reports.
- Experience in real-time social monitoring/alerting workflows and brand crisis reporting.
- Excellent verbal and written communication skills.
Job Details
About Exl
Website
google.com
Company Size
1-10 employees
Location
San Bruno, CA
Industry
Web Search Portals and All Other Information Services
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