Social Insights Manager

About the Role

Key Responsibilities

• Work across the most popular sports in North America to conduct detailed audience and content analysis.
• Produce high-impact reports for clients that include both qualitative and quantitative analysis.
• Regularly present work internally and externally to communicate insights and findings.
• Formulate KPIs, track, and report on performance to execute and evaluate digital and social media strategies.
• Stay informed on digital, cultural, and sporting trends to identify new opportunities and inform client strategies.
• Collaborate with content strategy and delivery teams, as well as the global insights department in London.
• Manage and develop content categorization methodology to support business development.
• Develop client presentations and reports to effectively communicate insights and recommendations.

Requirements

• 3+ years of experience in digital analytics, market research, or social media environment, preferably in an agency, sports rightsholder, or media organization.
• Bachelor's degree in a relevant field such as Business, Marketing, Economics, or Data Science.
• Ability to handle and analyze high volumes of data accurately and efficiently.
• Experience working with large datasets and integrating data from multiple sources.
• Strong knowledge of major and emerging social media platforms, including native analytics and third-party tools.
• Understanding of ad metrics and campaigns across Google, Facebook, Instagram, Twitter, YouTube, and TikTok.
• Proficiency in Office applications, especially Excel and PowerPoint.
• Excellent written and oral English communication skills.

Nice to Have

• Experience creating dashboards and data visualization tools such as PowerBI or Google Data Studio.
• Experience managing and optimizing paid media and organic campaigns.
• Knowledge of native YouTube Studio Insights and content planning/production.
• A passion for sport and a strong understanding of the digital space within the industry.
• Language skills.
• Commercial mindset with understanding of how content provides monetary return for rightsholders and partners.

Qualifications

• Bachelor's degree in a relevant field such as Business, Marketing, Economics, or Data Science.
• 3+ years of experience in digital analytics, market research, or social media.

Benefits & Perks

• Join a fast-growth company in an exciting industry.
• Autonomy to design reports and dashboards tailored to client and colleague needs.
• Be at the forefront of data-driven sports marketing innovation in North America.
• Shape social insights strategy at a company that integrates data, tech, and creativity.
• Work on new business opportunities leveraging a comprehensive sports fandom database.
• Travel between North American offices in New York, Kansas City, Los Angeles, and Miami.