Social Manager, Nonfiction & Live

About the Role

Key Responsibilities

• Create a title's social strategy, aligned with the overall marketing campaign strategy, including target audience, social creative, and content distribution across platforms such as Instagram, Facebook, TikTok, Twitter/X, YouTube, etc.
• Responsible for the full suite of content to support a title across the planned social ecosystem for the duration of a campaign and sharing globally.
• Use internal and external social analytics and other data to inform strategy, iterate creative, and improve future campaigns.
• Craft social content capture strategy for talent leveraging on set capture, marketing shoots, junkets, or creating a content day.
• For Live events, strategize and execute live social coverage for clips and on-the-ground capture.
• Work across multiple cross-functional teams to build social strategies that support business priorities and industry relationships.
• Serve as the main social touchpoint for internal teams (Title Marketing, Publicity, Content, Integrated Marketing) and external partners (Filmmakers, Showrunners, Talent, Leagues).

Requirements

• Deep knowledge of entertainment and current social conversations.
• Experience working in Live social coverage.
• Experience managing broad, multi-platform social marketing campaigns and delivering insight-based social strategies.
• Strong understanding of what works across various social platforms.
• Ability to use data and intuition to create engaging content.
• Strong social media analytics skills and willingness to take risks.
• Excellent written and verbal communication skills, including pitching and presenting.
• Experience managing agencies and creative producers.
• Ability to build relationships and work across many internal teams.
• Entrepreneurial spirit, highly collaborative, and able to prioritize multiple projects in a fast-paced environment.
• Enthusiasm for Netflix’s culture and business.

Nice to Have

• Knowledge and interest in global media trends.
• Experience working on broad social marketing campaigns with nuanced strategies.
• Experience with on-set content capture and live event coverage.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
• Paid leave of absence programs.
• Full-time employees accrue 35 days annually for paid time off, including vacation, holidays, and sick leave.
• Flexible time off for salaried employees.