Social Manager, Wearables

Job Description

About the Role

Meta's Reality Labs Social team is recruiting for a creative, analytical, and strategic Social Manager, Wearables to support the development and execution of social media strategies for Ray-Ban Meta products. The role involves driving awareness and consideration through strategic planning, content creation, campaign management, and cross-functional collaboration. The position offers an opportunity to work at the intersection of consumer tech, fashion, entertainment, and trends within a company focused on building immersive social experiences beyond screens.

Key Responsibilities

Support Ray-Ban Meta Social Lead with development and execution of holistic channel suite strategy
Develop platform-specific strategies, campaigns and franchises across Ray-Ban Meta products, owning content from ideation to publishing
Drive ongoing creative ideation and execution of Creator-driven content series programming across Ray-Ban Meta channels, and scale templatable content programs across platforms
Track key performance indicators across channels and surface platform-specific insights to improve performance Month over Month
Partner with Social Creative Team to develop innovative, thumb-stopping content that adheres to strategy, prioritizes social best practices, and drives brand engagement
Align with Social Producers to optimize processes for seamless workflow
Collaborate with cross-functional teams (Product Marketing, Integrated Marketing, Performance Marketing, Brand Strategy, Communications) to develop plans and ensure alignment
Develop playbooks and immersive reactive programs in partnership with Community Manager to drive Ray-Ban Meta product brand love and user-generated content
Manage agency partners and external creative collaborators
Operate globally by coordinating relevant initiatives with regional marketing counterparts

Requirements

5+ years of experience in social media or community management in consumer product categories such as consumer tech, gaming, or entertainment
Proven track record of creating successful social media strategies and programs
Solid communication skills with experience influencing strategic decisions
Fluent understanding of social marketing, creator, and content trends
Detail-oriented with experience maintaining accuracy under tight deadlines, managing multiple work-streams, projects, stakeholders, and processes

Nice to Have

Bachelor's degree or equivalent marketing experience
Experience in innovative consumer product categories like wearable and/or social-first brands, consumer tech, AR/VR technologies, gaming, or tech brands
Content editing capabilities and copywriting skills

Qualifications

Bachelor's degree or equivalent marketing experience (preferred)

Benefits & Perks

$116,000/year to $170,000/year + bonus + equity + benefits
Benefits offered by Meta (details available in the posting)

Working at Meta

Meta builds technologies that help people connect, find communities, and grow businesses. The company has evolved from launching Facebook in 2004 to empowering billions through apps like Messenger, Instagram, and WhatsApp. Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality, aiming to shape the next evolution in social technology. Employees at Meta help build a future that extends beyond digital connection, beyond screens, distance, and the rules of physics.

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