Social Media Specialist

About the Role

Key Responsibilities

• Develop and implement a social media strategy tailored for both general brand presence and B2B/enterprise audiences.
• Create and publish high-quality content across LinkedIn, Instagram, Facebook, X/Twitter, TikTok, and other relevant platforms.
• Produce and optimize short-form video content to scale reach on Reels, TikTok, and other emerging platforms.
• Plan, execute, and manage social media campaigns that generate leads and contribute to measurable sales growth.
• Work closely with our design vendor to source and coordinate graphics, visuals, and creative assets for social media campaigns.
• Develop and manage content related to sports partnerships, ensuring consistent, engaging coverage that resonates with sports fans and strengthens brand association.
• Collaborate with internal teams and partners to maximize synergy between sports partnerships and other marketing initiatives.
• Maintain an editorial calendar to ensure consistent posting and campaign alignment.
• Engage with audiences by responding to comments, messages, and mentions in a professional, brand-aligned manner.
• Build relationships with partners, influencers, and industry voices to expand reach.
• Participate in online conversations related to our sports partnerships to foster stronger fan engagement and brand visibility.
• Support paid social campaigns as needed to meet marketing objectives.
• Manage and monitor online reviews and location-specific sentiment using Chatmeter (or similar tools).
• Maintain accuracy and consistency of all online business profile listings (Google Business Profile, Yelp, Bing, Apple Maps, industry-specific directories).
• Coordinate with local teams to address feedback, resolve customer concerns, and protect the brand's reputation.
• Track KPIs such as engagement, reach, sentiment, lead generation, and conversions.
• Create actionable reports and recommendations to improve social media efforts.
• Use analytics tools to link social performance to ROI and sales outcomes.
• Perform other job duties as needed.

Requirements

• 3-5 years of professional social media management experience, ideally in B2B or traditional industries.
• Proven track record of running social media campaigns that drive lead generation and contribute to sales goals.
• Demonstrated ability to strengthen a company's online presence and deliver measurable results.
• Experience creating content for and engaging with audiences tied to sports partnerships or large-scale sponsorships.
• Experience managing multi-location online reputation and listings.
• Strong copywriting, visual storytelling, and basic content design skills.
• Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite, or similar).
• Familiarity with Chatmeter or equivalent online review platforms preferred.
• Ability to analyze metrics and translate insights into strategy.
• Four-year degree in marketing or communication, or some higher education in combination with related industry work experience.
• Physical ability to sit, grasp, stoop, lift up to 25 lbs, stand, walk, write, speak, and hear.
• Position is based on site near downtown Salt Lake City.
• Up to 10% travel may be required.

Nice to Have

• Short-form video content creation and growth strategies for Reels, TikTok, and other emerging platforms.
• Ability to collaborate effectively with design vendors to bring creative concepts to life.
• Graphic design or video editing skills (preferred but not required).
• Experience with paid social advertising, including crafting and optimizing campaigns for both lead generation and brand awareness (LinkedIn, Meta Ads, etc.).
• Experience working with traditional or non-digital-native industries.
• Portfolio or examples of past work—including social media campaigns, sports partnership content, lead generation efforts, review management, and profile listing optimizations.

Qualifications

• Four-year degree in marketing or communication, or some higher education in combination with related industry work experience.

Benefits & Perks

• Medical, Dental, Vision, FSA/HSA
• Life Insurance, Disability Insurance
• Vacation, Sick Time, Holidays
• Choice of Global Cash Card or Direct Deposit
• Career Advancement
• Learning & Development Opportunities
• Inclusive and Diverse Team Environment