Social Media Advertising Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks and quality.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Understand the value of Programmatic campaigns.
• Communicate results, create custom strategies, and support campaign execution for clients.
• Support internal and client goals in collaboration with the team.
• Analyze campaign performance data and optimize campaigns accordingly.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate strategy into data-driven stories and communicate results effectively.
• Excellent organizational, prioritization, and project management skills.
• Ability to work remotely with reliable internet and operate necessary office tools.

Nice to Have

• Experience with programmatic advertising campaigns.
• Experience with additional advertising platforms and tools such as 6Sense, Google Analytics, and CRM systems.
• Travel willingness to visit clients approximately once per year.

Qualifications

• Formal experience supporting B2B clients in digital marketing.
• Proficiency with LinkedIn Campaign Manager and other advertising tools.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication skills.

Benefits & Perks

• Salary range of $70,000 - $80,000 USD with potential for bonus eligibility.
• Comprehensive health, dental, and vision insurance plans, including a 100% employer-paid plan for the employee and partial contribution for dependents.
• Disability and life insurance coverage.
• Benefits supporting mental health, physical health, and overall well-being, including access to certified therapists, virtual workouts, and memberships.
• Unlimited PTO, paid holidays, your birthday off, and end-of-year recharge time.
• Paid parental leave.
• Traditional and Roth 401(k) plans with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with options to work from Abe's offices in Irvine, CA, or globally where authorized.