Social Media Advertising Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Support internal and client goals in collaboration with the Associate Director.
• Understand the value of Programmatic campaigns.
• Manage multiple accounts and ensure client satisfaction and growth metrics are met.
• Communicate results effectively with clients and internal teams.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Excellent communication skills and ability to tell stories with data.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Willingness to travel to visit clients approximately once per year, as needed.

Nice to Have

• Experience with programmatic advertising campaigns.
• Knowledge of additional ad units within LinkedIn such as conversation ads, document ads, CTV.
• Experience with CRM systems and marketing analytics tools.
• Creative problem-solving skills and a growth mindset.

Qualifications

• Established work authorization and current residence in the US or other authorized locations for global roles.
• Ability to operate a laptop and necessary software tools.
• Reliable internet access and a professional background.

Benefits & Perks

• Salary range of $70,000 - $80,000 USD with potential for bonus eligibility.
• Medical, dental, and vision plans, disability, and life insurance coverage.
• Access to certified therapists through Spring Health, membership to Headspace.
• Physical therapy through Omada, fertility support, virtual workouts, and primary/virtual care via One Medical.
• Unlimited PTO, paid holidays, your birthday off, end-of-year recharge (Dec 24 - Jan 1).
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with the option to work from Abe’s offices in Irvine, CA, or globally where authorized.