Social Media Analyst

About the Role

Key Responsibilities

• Build dashboards and define scalable processes to make social listening insights actionable across teams.
• Develop and refine listening rules and real-time alerts aligned with business priorities, brand objectives, and reputational risks.
• Consult on the use of social listening to monitor brand sentiment, track brand health, and assess brand affinity.
• Collaborate with Social and Influencer Marketing teams to infuse insights that drive authentic community engagement and culturally relevant content.
• Monitor and report on social trends, competitive activity, and viral moments to uncover opportunities for engaging content and audience connection.
• Explore and apply emerging techniques in social analytics—including AI and machine learning—to enhance insight generation.
• Integrate insights across multiple social platforms (including video-first platforms and limited-access environments) for a holistic view.
• Partner with Analytics teams to evaluate social media performance, define key metrics, and articulate the business impact of social engagement.

Requirements

• Proficient in using social listening tools (e.g., Brandwatch) to build queries, categories, tags, and dashboards.
• Strong analytical skills with ability to interpret and synthesize social data into meaningful insights.
• Experience transforming complex data into clear visualizations—skilled at turning data into compelling stories for non-technical audiences.
• Naturally curious; passionate about exploring new approaches to social intelligence (including AI/machine learning).
• Eager to develop deep expertise in hospitality industry metrics that drive business performance.
• Solid understanding of evolving social media landscape/platform dynamics/best practices.
• Creative thinker able to translate insights into culturally relevant content ideas/engagement strategies for diverse audiences.
• Experience working in a global environment across diverse teams/time zones.
• Proven ability to partner with marketing stakeholders on content strategy/campaign performance/community engagement.
• Comfortable troubleshooting technical issues/navigating platform-specific data limitations.

Qualifications

• Minimum of three (3) years of professional experience.
• At least two (2) years in an analytics, research, or insights role.
• At least one (1) year specifically analyzing social data.