Social Media Analyst

About the Role

Key Responsibilities

• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy.
• Manage budgets of social media campaigns following pacing protocols set.
• Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines.
• Maintain high attention to ad copy, logos, graphics, budget, and scope of work.
• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.
• Demonstrate a deep understanding of inventory feeds and utilization.
• Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.
• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.
• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.
• Log activities regarding updates to accounts throughout the month.
• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.
• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.
• Stay up to date on shifts in the automotive industry, social media trends, and best practices, presenting innovative advertising strategies.
• Conduct A/B testing to continually enhance social media strategies.
• Maintain Google Analytics and Meta Certifications and engage in Facebook Blueprint courses.

Requirements

• 2-3 years experience in Facebook Ads Manager.
• Experience with platforms such as Photoshop, Canva, Google Analytics, etc.
• Strong understanding of digital marketing best practices.
• Exceptional written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• High attention to detail with the ability to manage multiple projects simultaneously.
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat).

Nice to Have

• Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience.
• Experience in LinkedIn, Tiktok, Twitter Ad Management.
• Meta Blueprint Certified in Media Buying or Media Planning.
• Experience in automotive, medical, legal and/or e-commerce verticals.
• Agency experience.
• Paid Media Experience (Search or Display).