Social Media and Branding Specialist

About the Role

Key Responsibilities

• Create high-quality, original, engaging, and visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, LinkedIn, and YouTube.
• Develop and maintain a content calendar to ensure consistent posting and timely delivery of content that reflects current promotions, events, and dealership updates.
• Communicate with followers and customers, respond to queries in a timely manner.
• Design and implement social media strategies to align with our business goals.
• Suggest and implement features to develop brand awareness, promotional campaigns, engagement in community events, news, and more.
• Research social media trends and inform the Creative Director of changes that are relevant to the company's marketing activities.
• Monitor SEO and traffic metrics.
• Respond to both positive and negative reviews across all social media accounts and platforms.
• Reach out to customers to address their negative experiences and direct their case to the respective Director or Manager.
• Monitor all platforms, identifying opportunities for enhancement, ensuring consistency and accuracy in the portrayal of information, images, operational hours, contact numbers, and other relevant details.
• Plan, organize, and execute a range of existing and new community and team events throughout the year.
• Develop event timelines, budgets, and critical paths, overseeing all logistical aspects and ensuring tasks are completed efficiently and on schedule.
• Create content for social media using event footage.
• Maintain a network of community contacts and stay informed about local trends, opportunities, and activities.
• Actively engage in community events and initiatives to strengthen our brand presence and promote community involvement.

Requirements

• Experience in creating engaging social media content and managing social media platforms.
• Ability to develop and implement social media strategies aligned with business goals.
• Strong communication skills for engaging with followers and responding to reviews.
• Experience in event planning, organization, and logistics.
• Knowledge of social media trends, SEO, and traffic metrics.
• Ability to monitor and manage online reputation effectively.
• Proficiency in design tools and applications related to social media content creation.
• Strong network-building skills within the community.

Nice to Have

• Experience working in automotive or dealership marketing.
• Familiarity with community engagement and event management.

Qualifications

• Not explicitly specified; relevant experience in social media, branding, or marketing preferred.

Benefits & Perks

• Not specified in the description.