Social Media and Marketing Manager

About the Role

Key Responsibilities

• Develop and execute innovative design concepts for branding, marketing materials, and digital content including catalogs, brochures, banners, flyers, posters, postcards, business cards, instructions, spec sheets, shorts or videos.
• Oversee all phases, details and design of tradeshow and other event selection and set up.
• Coordinate cross functionally to create visually appealing graphics such as banners, signage, and cataloging that resonate with clients and trade show attendees.
• Participate in Social Media content creation, editing and analytics for multiple brands.
• Oversee "shorts" and commercial advertisements including set up, lighting, scripting, editing, obtaining voiceovers, and ad positioning.
• Provide leadership to marketing teams including interviewing, hiring, training, performance management, and delegation/development.
• Review all forms of advertising, promotions, plans and media - edit, proofread and revise communications prior to publication.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign) to produce high-quality graphics and layouts.
• Design and edit engaging motion graphics and video content using Adobe After Effects.
• Manage SEO promotional ads/key words, design display ads, write descriptions, specify search words, and review Google Ads analytics to make data informed decisions about campaigns.
• Leverage online tools such as WebFX, Drift, and CRM to gather contacts, website forms (newsletter or quote requests) for distribution to various Sales teams.
• Manage color theory and typography to enhance visual communication across all platforms.
• Conduct photo manipulation and editing to produce stunning imagery for various projects.
• Maintain brand consistency across all design outputs while adapting to different styles as needed.
• Stay updated on industry trends, tools, and technologies to continuously improve design processes.
• Design and launch mail and email campaigns.
• Promote products through public relations.
• Perform all other duties as assigned by management.

Requirements

• High School Diploma or GED may be required.
• Experience leading a team of marketing or creative professionals.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, CorelDRAW, and Adobe After Effects.
• Strong understanding of web design principles including HTML, CSS, JavaScript, UI design, and responsive layouts.
• Data driven and able to understand and adjust based upon Google Analytics, Facebook campaign metrics and other information collected.
• Experience in branding, print advertising, digital art, production design, layout design, and typesetting, preferably in a manufacturing setting.
• Significant experience with motion graphics and videography.
• Familiarity with content management systems (CMS) such as WordPress is advantageous.
• Excellent presentation skills with the ability to articulate design concepts clearly.
• Strong attention to detail with a keen eye for color management.
• Experience leading social media campaigns via Facebook, Instagram, SnapChat, TikTok etc.
• A portfolio showcasing your graphic design work a significant plus!
• Graphic design: 3 years (Required).
• Videography: 1 year (Required).
• Social media management: 1 year (Preferred).
• Marketing management: 3 years (Preferred).

Nice to Have

• Experience in marketing management.
• Familiarity with content management systems such as WordPress.

Qualifications

• High School Diploma or GED may be required.
• Associate's or Bachelor's degree in graphic or digital design, marketing, videography/photography or related preferred.

Benefits & Perks

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Vision insurance