Social Media Content Specialist

About the Role

Key Responsibilities

• Create powerful, evoking video content, in the form of Reels and Shorts
• Create and execute multi-platform social strategies that align with marketing goals
• Write powerful, evoking, captivating captions with social posts
• Manage content calendars and schedule social posts across key channels
• Work in collaboration with design and content teams
• Analyze performance metrics and create monthly/quarterly reporting dashboards
• Translate insights into actionable recommendations for optimization
• Monitor trends and platform updates to keep content fresh, informing content creators of trends
• Foster community engagement, monitor user comments, and respond in-brand tone
• Collaborate with cross-functional teams (creative, digital, web, etc.) to ensure a cohesive voice and strategy across all platforms
• Act as a thought partner for clients by providing expert advice and innovative solutions
• Maintain excellent communication with clients regularly

Requirements

• Experience in a fast-paced marketing or advertising agency (preferred)
• 1-2 years of relevant experience managing brand social media accounts
• Excellent written and visual communication skills
• Strong grasp of social strategy, analytics, and digital storytelling
• Ability to confidently lead client calls and present recommendations
• Organized, proactive, and highly collaborative
• Passionate about branding, culture, and what's next in digital marketing
• Familiarity with tools like Meta Business Suite and social media management platforms
• Proficient in Microsoft Office Suite, especially Word, PowerPoint, Excel, Outlook, and Teams
• A bachelor's degree in social media marketing or marketing related degree

Nice to Have

• Experience managing brand social media accounts
• Experience with social media analytics reporting
• Experience with community management and influencer collaborations
• Experience with social media trend analysis
• Experience managing large social media audiences (50,000-100,000 followers)
• Experience establishing brand partnerships (more than 10 annually)

Qualifications

• Bachelor's degree in social media marketing or marketing related degree

Benefits & Perks

• Competitive salary based on experience and performance
• Paid time off and paid company holidays
• Health Insurance
• Summer Fridays and Early Fridays
• Access to mentorship, cross-training, and leadership development
• Ongoing training opportunities
• Opportunity to work with nationally recognized brands
• Uncapped voluntary commission plan
• A team-first environment where great work is celebrated
• 45-minute break-time during the day