Social Media Coordinator

Sasso

Baton Rouge, LA

Full Time

Mid Level

39k-49k

13 days ago

Job Description

About the Role

SASSO is partnering with a client to identify a Social Media Coordinator responsible for executing social media and influencer initiatives for a portfolio of sports equipment and lifestyle brands. The role focuses on day-to-day content creation, community engagement, and campaign execution across priority platforms, with an emphasis on sports culture, league structures, NIL, and brand ambassador initiatives. The ideal candidate is creative, detail-oriented, highly organized, and has an intuitive sense of the timing and cultural rhythms of professional, collegiate, and youth sports.

Key Responsibilities

Execute daily posting, scheduling, and content management across key platforms, including Instagram, TikTok, Facebook, YouTube, and other emerging channels, aligned with major sports events, seasons, and cultural moments.
Develop and adapt creative assets (photo, video, copy) to align with campaign messaging, platform best practices, and sports culture energy.
Engage with followers, respond to inquiries, and foster community interaction with sports fans, athletes, and brand ambassadors.
Collaborate with marketing and creative teams to integrate social content with brand campaigns, product launches, and seasonal promotions tied to key sports moments.
Partner with agency teams to develop multimedia content that reflects brand distinctives, drives engagement, and amplifies brand voice across channels.
Support influencer marketing, NIL/brand ambassador, and affiliate programs by coordinating outreach, managing content delivery timelines, and tracking campaign activity.
Monitor social media trends, competitor activity, and sports news to identify timely engagement opportunities.
Track and report on social media performance, providing insights to refine content strategy.

Requirements

Bachelor's degree in Marketing, Communications, or related field (or equivalent professional experience).
1-3 years of experience managing social media for consumer brands, preferably within sports or sports-related industries.
Strong grasp of seasonal rhythms, league dynamics, NIL programs, and cultural touchpoints in sports.
Proficiency with content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
Experience using social media management tools like Sprout Social, Later, or Hootsuite for scheduling, engagement tracking, and ROI measurement.
Familiarity with e-commerce marketing and performance metrics such as CAC and ROAS.
Strong copywriting skills with the ability to adapt tone for diverse sports-focused audiences and platforms.
Creativity, attention to detail, and social platform fluency (Instagram, TikTok, YouTube, etc.).
Time management, prioritization, collaboration, and communication skills.
Ability to work in a fast-paced environment and demonstrate adaptability.

Nice to Have

Experience with influencer marketing and brand ambassador programs.
Knowledge of sports culture and audience engagement strategies.
Experience supporting e-commerce campaigns and performance metrics.

Qualifications

Educational background in Marketing, Communications, or related field.
Professional experience managing social media for consumer brands.

Working at Sasso

The role involves frequent in-person collaboration in Baton Rouge, LA, with candidates in New Orleans and Lafayette encouraged to apply. The environment emphasizes strategic alignment, team integration, and engagement in a fast-paced, sports-focused setting.

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