Social Media Coordinator

Shine [Leeds]

El Segundo, CA

Full Time

Senior

42k-62k

4 days ago

Job Description

About the Role

The Social Media Coordinator will assist with digital storytelling across a diverse portfolio of businesses in healthcare, tech, tabletop gaming, and property management. This role is perfect for someone who can adapt brand voice and strategy to different audiences while building data-backed social campaigns that drive real engagement and brand growth. The position involves shaping and scaling the online presence of each brand—translating complex ideas into clear, compelling content across platforms like Instagram, LinkedIn, TikTok, and X/Twitter. Shine is dedicated to providing support services that empower adults with disabilities to lead independent, fulfilling lives in a safe and supportive environment, partnering with the Department of Developmental Disabilities and local Regional Centers to ensure clients have opportunities to exercise their rights, build meaningful relationships, and uphold responsibilities for the highest quality of life possible.

Key Responsibilities

Assist with the development and execution of social media strategy across all major platforms (Instagram, TikTok, LinkedIn, X/Twitter).
Support the creation and management of a content calendar aligned with brand milestones and tech innovations.
Collaborate with executive leadership to build compelling narratives around robotics and AI.
Apply platform-specific best practices to boost reach, engagement, and discoverability.
Integrate relevant trends and tech storytelling to elevate brand presence.
Capture content onsite and at events and conferences.
Schedule and execute social posts upon approval from show leads.
Partner with internal and external stakeholders to develop original and UGC-style content.
Ensure all content stays on-brand, technically accurate, and audience-relevant.
Monitor KPIs and performance across platforms.
Translate analytics into insights that inform strategy, tone, and content planning.
Report on campaign impact, follower growth, and engagement trends.
Spot opportunities in platform changes, competitor strategies, and audience behavior.

Requirements

Bachelor's degree in Media, Communications, related field, or equivalent experience.
4+ years of social media or digital marketing experience.
2+ years experience utilizing platform algorithms, analytics tools, and best practices.
Strong record of growing and engaging online communities.
Excellent storytelling and copywriting skills.
Comfortable working in fast-paced, startups and tech-focused environments.

Nice to Have

Experience with digital storytelling around robotics and AI.
Knowledge of algorithms and analytics tools specific to social media platforms.

Qualifications

Bachelor's degree in Media, Communications, or related field.
4+ years of experience in social media or digital marketing.
2+ years experience with platform algorithms and analytics tools.

Benefits & Perks

Opportunity to work across multiple industries including healthcare, tech, gaming, and property management.
Freedom to test new ideas, experiment with content, and build communities from the ground up.
Influence growth and visibility of several fast-growing companies.

Working at Shine [Leeds]

Shine is dedicated to empowering adults with disabilities to lead independent, fulfilling lives in a safe and supportive environment. The company values innovation, adaptability, and strategic thinking, offering a dynamic environment where creativity and experimentation are encouraged.

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