Social Media Coordinator

About the Role

Key Responsibilities

• Research and develop compelling content ideas, working with the Director of Marketing Strategy to identify timely stories and trending topics that align with current events and organizational priorities.
• Produce concepts for thumb-stopping social content, including researching and presenting relevant story options with rationale for social media use.
• Write engaging, platform-specific copy for social posts, utilizing AI tools for brainstorming and applying editorial judgment for final content.
• Produce and/or edit visual assets such as basic graphics and simple videos using tools like Canva, Adobe Creative Suite, or similar platforms.
• Monitor trending topics and news cycles to identify content opportunities that align with Mercy Corps' mission and programming.
• Collaborate with internal teams to source authentic stories from program work and field operations.
• Schedule and post content across owned channels using social media management platforms like Sprout Social or similar tools.
• Support the development and execution of channel strategy in collaboration with the Director of Marketing Strategy.
• Support internal and external social media requests, including advocacy initiatives, partnership obligations, and staff thought leadership.
• Ensure social plans and assets are accessible in centralized locations for internal teams, partners, and regional social teams.
• Monitor social media channels and respond to comments when appropriate, escalating sensitive content as needed.

Requirements

• 1-3 years of professional experience in marketing, communications, PR, or a relevant field.
• At least one year of experience managing social media and creating social content for a brand.
• Strong copywriting and storytelling skills with experience crafting platform-specific content.
• Familiarity with social media platforms including Facebook, Instagram, and LinkedIn.
• Exceptional attention to detail and accuracy in deliverables.
• Excellent interpersonal communication skills, both written and verbal.
• Positive, solution-oriented attitude and interest in social media trends, pop culture, and current events related to humanitarian issues.
• Proficiency with Canva and social media management platforms like Sprout Social.

Nice to Have

• Experience with AI-powered content tools for brainstorming and draft creation.
• Experience with marketing design tools like Canva.
• Proficiency with Sprout Social or similar social media management platforms.

Qualifications

• Educational background is not explicitly specified, but relevant professional experience is required.

Benefits & Perks

• Not explicitly specified in the description.