Social Media Engagement Strategist

About the Role

Key Responsibilities

• Monitor and respond to patients and audience members across social media and web properties to provide support and categorize conversations.
• Lead the conversation about Sutter Health across social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, Yelp, Google, and others.
• Represent the brand by providing first-class customer service and support for all social media and online review interactions.
• Identify opportunities and issues in real-time with an analytical eye and engage internal and external communities through established online communication practices.
• Support the development and execution of communication strategies and implement new ways to serve and nurture online communities.

Requirements

• Bachelor's degree in Business Administration, Creative/Graphic Design, Economics, Journalism, Marketing, Public Relations, Visual Communications or related field or equivalent education/experience.
• At least 2 years of recent relevant experience.
• Deep understanding of the digital and social media ecosystems, SEO principles, blogging environments, and managing a social media presence.
• Knowledge of social media design principles, digital content management, social communications best practices and etiquette on platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and Yelp.
• Knowledge of social media trends, tactics, consumer behavior, and industry topics related to driving ROI for online business.
• Business acumen and negotiation skills to provide innovative solutions and meet customer-driven business objectives.
• Solid analytical and project management skills, with the ability to work with staff at all levels and creative agencies.
• Professional writing and editing skills to craft engaging and persuasive messaging.
• Advanced computer skills including Microsoft Suite (Word, Excel, PowerPoint), Adobe Photoshop, and social media publishing/content management tools.
• Ability to evaluate graphic design and advertising proposals, analyze market research, and work independently or as part of a team.

Nice to Have

• Experience in a healthcare setting.

Qualifications

• Educational background as specified in the requirements.

Benefits & Perks

• Yes (comprehensive benefits package).