Social Media Lead

About the Role

Key Responsibilities

• Set the vision and strategy for CookUnity across key social channels, including developing a strategic point of view for translating the brand essence into social media.
• Develop innovative, attention-grabbing strategies and concepts to drive awareness and audience engagement at the speed of culture.
• Plan, organize, and execute organic content and assets tailored for social media, leveraging the latest formats and trends to maximize reach and relevance.
• Post created content using best practices and optimization tactics to maximize performance, follower acquisition, and overall engagement.
• Comment, reply, and manage DMs across all active social media channels and emerging platforms.
• Report performance analytics, surface insights, and inform future content and marketing initiatives.
• Collaborate with and empower chefs as co-marketers and brand evangelists to extend reach and grow organic followers.
• Partner with creative teams and stakeholders to capture organic, social-first content at major shoots, events, and activations.
• Support thought leadership content development, posting, and engagement for the founder and executives.
• Work closely with the paid social team to create a cohesive brand presence and drive growth of organic social customers.

Requirements

• 5+ years of relevant experience in high-growth premium consumer and/or technology brands.
• Hands-on experience in social media management, strategy development, planning, and analysis.
• Proficiency in social content creation, including understanding specs, native features, and best practices.
• Proven track record leading social-first campaigns and scalable content series with measurable impact.
• Ability to solve complex challenges, break down problems, and develop hypotheses with limited information.
• Experience managing multiple projects simultaneously in a fast-paced environment.
• Proficiency in creative software for photo and video editing, social scheduling, and analytics.
• Willingness to travel locally and otherwise to capture timely, relevant content live.
• Highly detail-oriented and committed to delivering exceptional digital experiences.
• Proactive, entrepreneurial, solution-oriented, and highly collaborative mindset.
• Strong communication, presentation, and organizational skills.
• Tenacious in executing big ideas and strategies with conviction.

Nice to Have

• Experience working with food or culinary brands.
• Fluency in additional languages such as Spanish.
• Experience in digital campaign management and data interpretation.
• Familiarity with social analytics tools and paid social strategies.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience is required.

Benefits & Perks

• Health insurance coverage
• 401(k) plan
• Paid time off and unlimited PTO
• 5-year sabbatical after 5 years
• Paid family leave
• Compassionate leave (3-5 days as needed)
• Monthly CookUnity meal credits
• Wellness perks including fitness subsidies
• Personalized Spanish coaching