Social Media Manager

About the Role

Key Responsibilities

• Strategize and develop engaging, creative content (images, videos, copy) for our character IPs across social media platforms in alignment with each brand's goals and tone.
• Manage the day-to-day operations of social media accounts, including planning and executing content calendars and daily platform monitoring.
• Collaborate with the marketing team to develop and execute strategies that grow social media following and drive engagement, including testing new content formats.
• Conduct annual social media audits and present tailored strategy recommendations to senior management.
• Engage with followers, respond to comments, and prioritize shareable content to cultivate a loyal community around our characters.
• Spearhead efforts to incorporate AI tools in content development and performance analysis.
• Track, analyze, and report on key performance metrics, providing insights to optimize strategies.
• Conceptualize and execute social media campaigns, boosting strategies, and content tactics to increase awareness and growth.
• Identify opportunities for strategic collaborations to increase visibility on social platforms.
• Stay up-to-date with social media trends, platform updates, and emerging technologies to keep content relevant.
• Build knowledge of the competitive character brand and licensing industry to inform content strategies.
• Work closely with other teams (licensing, PR, product development) to align social media efforts with broader business goals.
• Manage creative agencies, influencer partnerships, and external contributors as needed.
• Provide social media expertise to support sales and internal presentations.
• Support larger Brand Marketing and Licensing teams with creative and strategic tasks.

Requirements

• 3+ years of proven experience in social media marketing and content creation for brands, ideally with character IPs or entertainment properties.
• Bachelor's degree in Marketing, Communications, or a related field.
• Hands-on expertise with social platforms including Facebook, Instagram, LinkedIn, Twitter(X), TikTok, YouTube, and Pinterest.
• Experience managing creative agencies and contributors.
• Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro).
• Basic knowledge of photography or videography to enhance content creation.
• Interest in AI and understanding of its impact on content creation.
• Familiarity with paid social media, including proficiency in Facebook Ads Manager.
• Knowledge of social analytics tools with strong analytical skills and ability to interpret metrics.
• Strong understanding of brand marketing and ability to develop content aligned with brand voice and guidelines.
• Passion for pop culture, comics, and iconic characters like Popeye, Olive Oyl, Flash Gordon, The Phantom, and others.
• Exceptional written and verbal communication skills.
• Proactive self-starter with curiosity about social media trends and platforms.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.
• Creativity and enthusiasm for testing new ideas and formats.
• Ability to receive constructive criticism and learn from feedback.
• A team player able to work across multiple teams and brands in a fast-paced digital environment.

Nice to Have

• Experience in influencer marketing or collaborations with social media influencers.

Qualifications

• Educational background with a Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Base salary of $65k-70k, dependent on skills and experience.
• Position based in NYC office with a minimum of 3 days a week onsite.
• No remote flexibility.