Social Media Manager Dakine & Body Glove

About the Role

Key Responsibilities

• Develop and execute social media strategies that align with brand objectives and target audiences.
• Manage and grow Dakine and Body Glove's social media channels, including Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging platforms.
• Create, curate, and schedule high-quality content, including photos, videos, and copywriting, to engage and inspire communities.
• Set a global social media calendar on a monthly and quarterly basis.
• Collaborate with athletes, influencers, and brand ambassadors to amplify brand reach and authenticity.
• Monitor and analyze social media performance using analytics tools, providing insights and recommendations for improvement.
• Stay ahead of social media trends, platform updates, and industry best practices.
• Engage with followers by responding to comments, messages, and mentions to foster a strong brand community.
• Work closely with marketing, design, and product teams to ensure brand consistency across digital campaigns.
• Manage paid social campaigns, optimizing for reach, engagement, and conversion.
• Assist in copywriting for digital campaigns.
• Work with global partners to integrate product and event strategies into social media efforts.

Requirements

• 3+ years of experience in social media management, preferably in the action sports, outdoor, or lifestyle industry.
• Strong knowledge of social media platforms, content trends, and audience engagement strategies.
• Understanding of Brand Owner/Licensing model.
• Exceptional writing and storytelling skills with a passion for brand voice and authenticity.
• Experience with content creation, including photography, videography, and editing (Adobe Creative Suite, Canva, or similar tools a plus).
• Understanding of influencer marketing and brand partnerships.
• Proficiency in social media analytics and reporting tools (Meta Business Suite, Google Analytics, Sprout Social, or similar).
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Passion for outdoor adventure, surf, snow, and active lifestyles.
• Organized with attention to detail and ability to work collaboratively as part of a team.

Nice to Have

• Experience with content creation tools such as Adobe Creative Suite or Canva.
• Experience working with influencers and brand partnerships.
• Knowledge of emerging social media platforms.

Qualifications

• 3+ years of experience in social media management
• Experience in the action sports, outdoor, or lifestyle industry preferred
• Proficiency with social media analytics and content creation tools
• Strong storytelling and writing skills

Benefits & Perks

• Competitive salary and bonus structure
• Parental Leave
• Healthcare benefits including dental and vision
• Short-term (STD) and Long-term disability (LTD)
• Flexible spending account (FSA) or health savings account (HSA)
• 401k match
• Life insurance
• Pet Insurance
• Paid Vacation
• Two fully paid “Marquee In Action” days annually for charity or personal causes
• 11 Paid Holidays in addition to Paid Vacation