Social Media Marketing Specialist

About the Role

Key Responsibilities

• Development of monthly social media communication materials (assets, copy, etc.) that are relevant, engaging, and aligned with the client brand, including images, videos, live streams, GIFs, carousels, stories, and giveaways.
• Manage the development and execution of paid social media campaigns with stakeholders and agencies.
• Deliver projects/initiatives on-time, within budget, and within scope.
• Community and crisis management across the client North America's social channels.
• Partner with subject matter experts, management, and legal to handle questions, feedback, complaints, or crises professionally and promptly, maintaining the brand reputation.
• Curate, moderate approvals, and leverage User Generated Content (UGC) as part of the content strategy.
• Work with marketing stakeholders to develop social media content supporting new product launches and marketing priorities.
• Collaborate with the global team and other marketing organizations on strategic initiatives and pilot programs.
• Gather insights and utilize metrics to evaluate social media performance and recommend improvements.
• Define, implement, and communicate metrics to stakeholders to inform decision making.
• Stay updated on social media trends, best practices, algorithm changes, and emerging platforms.
• Facilitate employee education and training on social media guidelines and best practices.
• Serve as the spokesperson for the client North America social channels during live events and video creation.
• Perform other duties as assigned.

Requirements

• Minimum two (2) years' social media experience required.
• Strong knowledge and direct experience with social media platforms and communication (organic and paid).
• Proven ability to work in a demanding environment while maintaining attention to detail.
• Strong project management skills with the ability to deliver results within short timeframes.
• Proven ability to develop effective, result-focused marketing communications.
• Experience managing external vendors, budgets, and timelines.
• Strong attention to detail, quality, and proofreading skills.
• Excellent interpersonal and communication skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Experience with social media management platforms like Sprinklr, Hootsuite, Falcon, or similar.
• Ability to walk on construction projects, climb scaffolding, and lift/carry up to 40 pounds of audio/visual equipment.
• Ability to commute to Plano, TX.

Nice to Have

• Experience with Photoshop and Adobe Premiere (Adobe Creative Suite).
• Experience managing social media for 4 years (Preferred).
• 3 years of experience with Photoshop and Adobe Suite (Preferred).

Qualifications

• Bachelor's Degree in marketing, business, communications, or related field.

Benefits & Perks

• Health insurance