Social Media Specialist

Aston Carter

Pittsburgh, PA

Part Time

Mid Level

28 days ago

Job Description

About the Role

This is a part-time Social Media Specialist position based in the Pittsburgh or Greater Pittsburgh area. The role involves optimizing and managing the company's LinkedIn presence to enhance visibility, credibility, and engagement. The position requires collaboration with internal teams and company leaders to align social media efforts with broader business objectives, with a focus on LinkedIn platform strategies and analytics.

Key Responsibilities

Optimize company and LinkedIn profiles for visibility, credibility, and engagement
Develop and execute LinkedIn content strategies aligned with brand goals
Create and manage LinkedIn campaigns, including sponsored content and InMail
Grow and engage followers through organic and paid tactics
Monitor analytics and KPIs to refine strategy and report performance
Conduct competitor analysis and stay updated on LinkedIn trends and algorithm changes
Train internal teams on LinkedIn best practices and personal branding
Collaborate with company leaders to align LinkedIn efforts with broader business objectives

Requirements

Proven experience managing LinkedIn accounts for brands or individuals
Strong understanding of LinkedIn's algorithm, ad platform, and analytics tools
Exceptional copywriting and content creation skills tailored to LinkedIn audiences
Experience with LinkedIn Sales Navigator and CRM integrations
Ability to analyze data and translate insights into actionable strategies
Excellent communication and interpersonal skills
Familiarity with B2B marketing and lead generation strategies
Social media, LinkedIn, social media support, social media marketing, social media platforms