Social Media Specialist

About the Role

Key Responsibilities

• Create and curate engaging content for social media platforms including LinkedIn, Twitter, Bluesky, Instagram/Reels, and YouTube.
• Develop and execute social media campaigns to increase brand awareness, engagement, and lead generation.
• Copy edit and proofread social media copy to ensure accuracy, clarity, and consistency.
• Drive employee advocacy through strategic initiatives such as a weekly newsletter, expanding platform reach, and orchestrating engaging contests.
• Monitor and respond to comments, messages, and mentions on social media channels promptly and professionally.
• Analyze social media performance metrics and provide regular reports to the marketing team, making recommendations for improvements.
• Stay up to date with the latest trends and best practices in social media marketing and incorporate them into our strategy.
• Collaborate with the content team to ensure messaging consistency across all platforms.
• Assist in creating visual content, such as graphics, images, and videos, to complement social media posts.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in managing social media platforms.
• Understanding of social media analytics and the ability to interpret results to improve strategies.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinker with the ability to generate innovative ideas and campaigns.
• Ability to work independently and collaboratively in a fast-paced environment.

Nice to Have

• Knowledge of social media and employee advocacy management tools (e.g., Marketo, Sprinklr, EveryoneSocial).
• Understanding of reporting best practices and ability to present data in a digestible format.
• Effective communicator with a positive attitude and willingness to collaborate cross-functionally.
• Comfortable with change and growth — open to evolving ideas, shifting priorities, and adapting to different communication styles or creative directions as the brand and team grow.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Not explicitly specified in the description.