Social Media Specialist

Aston Carter

Pittsburgh, PA

Part Time

Mid Level

52k-69k

4 days ago

Job Description

About the Role

The Social Media Specialist role is a part-time position focused on optimizing and managing the company's LinkedIn presence. The role involves developing content strategies, managing campaigns, analyzing performance metrics, and collaborating with internal teams to enhance brand visibility and engagement on LinkedIn. The position is based in Pittsburgh, PA, and offers a hybrid work environment.

Key Responsibilities

Optimize company and LinkedIn profiles for visibility, credibility, and engagement.
Develop and execute LinkedIn content strategies aligned with brand goals.
Create and manage LinkedIn campaigns, including sponsored content and InMail.
Grow and engage followers through organic and paid tactics.
Monitor analytics and KPIs to refine strategy and report performance.
Conduct competitor analysis and stay updated on LinkedIn trends and algorithm changes.
Train internal teams on LinkedIn best practices and personal branding.
Collaborate with company leaders to align LinkedIn efforts with broader business objectives.

Requirements

Proven experience managing LinkedIn accounts for brands or individuals.
Strong understanding of LinkedIn's algorithm, ad platform, and analytics tools.
Exceptional copywriting and content creation skills tailored to LinkedIn audiences.
Experience with LinkedIn Sales Navigator and CRM integrations.
Ability to analyze data and translate insights into actionable strategies.
Excellent communication and interpersonal skills.
Familiarity with B2B marketing and lead generation strategies.

Nice to Have

Experience with social media support and social media marketing.
Knowledge of additional social media platforms.
Additional skills in media support.

Qualifications

Experience managing LinkedIn accounts for brands or individuals.
Strong understanding of LinkedIn's platform and analytics tools.
Exceptional copywriting and content creation skills.

Benefits & Perks

Pay range of $25.00 - $33.00/hr.
Medical, dental & vision insurance.
Critical Illness, Accident, and Hospital coverage.
401(k) Retirement Plan with pre-tax and Roth post-tax contributions.
Life Insurance (Voluntary Life & AD&D for employee and dependents).
Short and long-term disability coverage.
Health Spending Account (HSA).
Transportation benefits.
Employee Assistance Program.
Time Off/Leave (PTO, Vacation, Sick Leave).

Working at Aston Carter

Aston Carter provides world-class corporate talent solutions across various industries and regions. The company values agility, excellence, and diversity, and is committed to equal opportunity employment. They emphasize deep recruiting expertise, expansive networks, and a client-focused approach, serving many Fortune 500 companies worldwide.

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