Social Media Specialist

About the Role

Key Responsibilities

• Develop monthly social media communication materials including assets, copy, images, videos, live streams, GIFs, carousels, stories, and giveaways that are relevant, engaging, and aligned with the Company brand.
• Manage the development and execution of paid social media campaigns with stakeholders and agencies.
• Deliver projects and initiatives on-time, within budget, and within scope.
• Handle community and crisis management across the Company's social channels.
• Partner with subject matter experts, management, and legal to address questions, feedback, complaints, or crises professionally and promptly to maintain brand reputation.
• Curate, moderate approvals, and leverage User Generated Content (UGC) as part of the content strategy.
• Work with marketing stakeholders to develop social media content supporting new product launches and marketing priorities.
• Collaborate with the global team and other marketing organizations on strategic initiatives, pilot programs, and related activities.
• Gather insights and utilize metrics to evaluate social media performance and recommend improvements.
• Define, implement, and communicate metrics to stakeholders to inform decision making.
• Stay updated on social media trends, best practices, algorithm changes, and emerging platforms.
• Facilitate employee education and training on social media guidelines and best practices.
• Serve as the company's social channels spokesperson for live events and video creation.
• Perform other duties as assigned.

Requirements

• Minimum two (2) years' social media experience required.
• Strong knowledge and direct experience with social media platforms and communication (organic and paid).
• Proven ability to work in a demanding environment while maintaining attention to detail.
• Strong project management skills with the ability to deliver results within short timeframes.
• Proven ability to develop effective, result-focused marketing communications.
• Experience managing external vendors, budgets, and timelines.
• Strong attention to detail, quality, and proofreading skills.
• Excellent interpersonal and communication skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Experience with social media management platforms like Sprinklr, Hootsuite, Falcon, or similar.
• Preferably experience with Photoshop and Adobe Premiere (Adobe Creative Suite).

Nice to Have

• Experience with Photoshop and Adobe Premiere (Adobe Creative Suite).

Qualifications

• Minimum two (2) years' social media experience.