Social Media Specialist

Benedictine College

Atchison, KS

Full Time

Entry Level

16 days ago

Job Description

About the Role

As a part of a dynamic marketing team at Benedictine College, the Social Media Specialist will have a variety of tasks associated with social media and photography. The role involves developing and leading the college's social media strategy, overseeing online communication channels to increase engagement, and driving positive external communication with prospective students, current students, alumni, families, and friends. The specialist will be responsible for content creation, social media crisis management, campaign development, active community engagement, and photography, requiring a resourceful, creative, and passionate individual with expertise in online communication, digital marketing, and photography.

Key Responsibilities

Serve as the college's in-house social editor, overseeing the creation of inventive, engaging, and college-appropriate social content and calendars for all social channels.
Coordinate content calendar across the college departments.
Support social media needs and other college purposes through photography.
Conceptualize, lead, and execute innovative social content campaigns to increase awareness, coordinate with PR efforts, and boost social engagement.
Integrate online communication into all marketing or communication initiatives.
Develop social media programming interfaces and monitoring dashboards to enhance social media efforts and recruitment performance.
Manage day-to-day communication via Benedictine College's online communities, including monitoring, posting, and content creation.
Provide training and oversight for departmental social media administrators.
Assist in developing and ensuring compliance with online standards as part of the college's institutional identity.
Collaborate with the college's Ex Corde Center for Catholic Media on content marketing.
Build effective relationships within the college to communicate messages and present the college brand.
Develop and implement measurement criteria to evaluate online communication effectiveness.
Function as a member of the Marketing and Communications Office, providing account service to campus departments.

Requirements

College degree in Business, Marketing, Communications, or Journalism.
1-2 years of experience, including internships and education.
Ability to think creatively and execute innovative social media and PR campaigns.
Knowledge of current trends and engagement strategies in online communication.
Ability to lead multiple departments and manage projects independently.
Strong interpersonal, organizational, and time management skills.
Ability to handle confidential materials.
Self-starter with a fun, creative attitude and a sense of humor.
Ability to take photographs for social media and other college needs.
Knowledge of Hootsuite, Hubspot, and social analytics is a plus.
Strong faith affinity and understanding of Catholic issues.

Nice to Have

Design experience with Adobe Creative Cloud.
Development experience and understanding of responsive web.
Experience with social analytics tools.

Qualifications

Educational background in relevant fields (Business, Marketing, Communications, Journalism).
Experience level from entry-level to 2 years.

Working at Benedictine College

The role requires a passion for Benedictine College's culture, brand, and traditions, with an emphasis on creativity, innovation, and a strong connection to faith. The candidate should be a self-motivated, fun, and smart individual who can thrive in a collaborative environment and embrace the college's values.

Apply Now