Social Media Specialist

Aston Carter

Pittsburgh, PA

Part Time

Mid Level

52k-69k

27 days ago

Job Description

About the Role

We're looking for a creative and data-driven LinkedIn & Social Media Strategist to elevate our brand presence, drive engagement, and support lead generation through LinkedIn and other key platforms. This role blends strategic thinking with hands-on execution and offers the opportunity to shape how our brand shows up online.

Key Responsibilities

Optimize Profiles for Impact: Enhance company and executive LinkedIn profiles to boost visibility, credibility, and engagement.
Content Strategy & Execution: Develop and implement LinkedIn content strategies aligned with brand and business goals.
Campaign Management: Create and manage LinkedIn campaigns, including sponsored content, InMail, and audience targeting.
Grow & Engage Audiences: Drive follower growth and engagement through organic and paid tactics.
Analytics & Performance: Monitor KPIs, analyze performance data, and refine strategies based on insights.
Competitive Intelligence: Conduct competitor analysis and stay ahead of LinkedIn trends and algorithm updates.
Internal Enablement: Train internal teams on LinkedIn best practices, personal branding, and platform optimization.
Cross-Functional Collaboration: Work with leadership and marketing teams to align LinkedIn efforts with broader business objectives.

Requirements

Proven experience managing LinkedIn accounts for brands or executives.
Deep understanding of LinkedIn's algorithm, ad platform, and analytics tools.
Strong copywriting and content creation skills tailored to professional audiences.
Familiarity with LinkedIn Sales Navigator and CRM integrations.
Ability to translate data into actionable strategies.
Excellent communication and interpersonal skills.
Experience in B2B marketing and lead generation strategies.

Nice to Have

Skills in Social Media Marketing & Management.
Experience with Sponsored Content & InMail Campaigns.
Knowledge of CRM & Sales Navigator Integration.
Team Training & Enablement skills.

Qualifications

Experience managing LinkedIn accounts for brands or executives.
Knowledge of LinkedIn's algorithm, ad platform, and analytics tools.
Strong copywriting and content creation skills.
Familiarity with LinkedIn Sales Navigator and CRM integrations.
Experience in B2B marketing and lead generation.

Benefits & Perks

Pay range of $25.00 - $33.00/hr.
Medical, dental & vision insurance.
Critical Illness, Accident, and Hospital coverage.
401(k) Retirement Plan with pre-tax and Roth post-tax contributions.
Life Insurance (Voluntary Life & AD&D for employee and dependents).
Short and long-term disability coverage.
Health Spending Account (HSA).
Transportation benefits.
Employee Assistance Program.
Time Off/Leave (PTO, Vacation, Sick Leave).

Working at Aston Carter

Aston Carter provides world-class corporate talent solutions with a focus on agility and excellence. The company values diversity and is an equal opportunity employer, considering all applications without regard to race, sex, age, or other protected characteristics. They emphasize a collaborative environment and support reasonable accommodations for applicants with disabilities.

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