SOCIAL MEDIA SPECIALIST

About the Role

Key Responsibilities

• Collaborate with other members of the social media team to assist in the execution of the social strategy.
• Assist with ongoing social content and influencer campaigns, including drafting briefs, providing feedback on campaign themes, deliverables, and selected influencers, and ensuring execution.
• Assist in community management across owned social platforms, including moderating user-generated content and messages.
• Prepare presentations for distribution to key internal stakeholders and provide tactical support to the social media manager and social strategy lead.
• Support the development and execution of social customer engagement strategies, build community connections, and monitor social channels for trends and real-time engagement opportunities.
• Update and manage the enterprise social media calendar, facilitate content approvals, and ensure consistent posting schedules.
• Share relevant social media trends and developments with the team weekly.
• Attend internal meetings, creative reviews, and agency status meetings to gather feedback and plan next steps.
• Develop, create, and schedule engaging content for all social media platforms, maintaining a consistent posting schedule.
• Build relationships with influencers, partners, and brand advocates.
• Track and analyze social media campaign performance, prepare reports on metrics, engagement, growth, and ROI.
• Collaborate with marketing and content teams to integrate social media efforts with broader marketing initiatives.
• Ensure all social activities reinforce the company's branding, messaging, and tone.
• Drive brand awareness through creative campaigns, promotions, and partnerships.

Requirements

• Minimum 3+ years of experience working for a brand or agency in social media.
• Experience with social publishing platforms such as Sprinklr.
• Strong working knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube.
• Excellent multitasking skills and ability to complete tasks efficiently with limited supervision.
• Excellent oral and written communication skills.
• Strong attention to detail.
• Strong time management skills.

Nice to Have

• Bachelor's Degree in marketing, public relations, communications, or related field.
• Awareness of emerging social platforms.
• Experience supporting enterprise content and influencer strategies.
• Ability to develop reactive supporting material and see concepts through from ideation to publishing.

Qualifications

• Bachelor's Degree in marketing, public relations, communications, or related field (preferred).