Social Media Specialist

About the Role

Key Responsibilities

• Analyze, interpret, and synthesize social data into meaningful insights, including creative optimization suggestions
• Serve as a point of contact for all paid content-related inquiries and projects
• Identify new content opportunities based on performance analysis and suggest campaign optimizations
• Use Asana to track all social and influencer content across multiple agencies and internal stakeholders
• Act as program manager for social and influencer paid content
• Utilize strong project management skills to plan, schedule, and track marketing projects and campaigns, ensuring timely delivery
• Oversee daily campaign optimization and ensure cost effectiveness while maximizing ROI
• Develop and deliver regular reports on campaign performance and recommendations for program optimizations
• Support the management of outside agencies and program resources to execute projects effectively
• Collaborate and effectively partner with cross-functional teams to drive the success of shared goals
• Stay updated on industry trends and best practices, and constantly seek opportunities to optimize campaign performance

Requirements

• 5+ years of experience in an agency or corporate environment, consumer or tech preferred; working directly in paid social or marketing
• Proven experience in social media advertising platforms, such as Meta Ads Manager, TikTok Ads Manager, Snap Ads Manager, etc
• Exceptional communication skills (both written and spoken)
• Creative thinker able to translate insights into culturally relevant content ideas/engagement strategies for diverse audiences
• Strong ability to turn data points and analytics into actionable insights to optimize campaign performance, and to summarize key information for senior leaders
• The ability to manage multiple tasks simultaneously and successfully, prioritize effectively, and navigate high-pressure situations
• Strong problem-solving skills
• Ability to formulate an informed POV and clearly articulate it to key stakeholders
• Proactive self-starting approach and hunger to learn
• Demonstrated ability to partner and collaborate across a broad range of stakeholders
• Asana experience a plus

Nice to Have

• Asana experience

Benefits & Perks

• For information and details on employment benefits offered with this position, please visit .
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