Social Media Specialist

About the Role

Key Responsibilities

• Assist in planning and executing public relations projects, campaigns, and events.
• Attend and cover school events to capture photos, gather content, and engage with staff and students.
• Assist in drafting and formatting press releases, social media posts, and other communication materials.
• Build and maintain positive relationships with students, staff, and community members.
• Update and maintain the district's website with timely and accurate content, including event information, announcements, and media coverage.
• Help manage the district's social media accounts and digital communication tools.
• Organize and maintain a library of photos and videos; assist in editing visual content as needed.
• Provide administrative support to the Public Relations Officer, including scheduling, research, and document preparation.
• Serve as the district receptionist when needed, including answering phones, greeting visitors, and directing inquiries appropriately.
• Create and publish a monthly district newsletter.
• Maintain professionalism and confidentiality while serving as a representative of the district office.
• Perform all other duties as assigned.

Requirements

• High school diploma or equivalent required.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office, Canva, Photoshop, website content management systems (CMS), and social media platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with photography, basic graphic design, or content creation is a plus.
• Strong organizational skills and attention to detail.
• Comfortable working at school sites and events with students and staff of all backgrounds.

Nice to Have

• Experience with photography, basic graphic design, or content creation.

Qualifications

• High school diploma or equivalent.