Social Media Specialist I

Vuori

Carlsbad, CA

Full Time

Entry Level

64k-79k

6 days ago

Job Description

About the Role

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. The Social Media Specialist I role involves building community, creating content, engaging with audiences across platforms, and supporting social media strategies to reflect culture, trends, and brand values.

Key Responsibilities

Monitor and respond to DMs and comments across social channels (primarily Instagram and TikTok) in Vuori's voice.
Engage with tagged content, mentions, and relevant conversations to foster authentic connections.
Surface user-generated content, customer feedback, and cultural trends for the team.
Partner with Customer Service on Kustomer responses and escalate inquiries as needed.
Coordinate with Influencer, Athlete, and Retail Marketing teams to align on calendars and ensure coverage of key partners and events.
Assist with posting and scheduling content across channels.
Proactively engage with tagged and partner content to build visibility.
Capture behind-the-scenes and lifestyle content during shoots, events, or retail activations as needed.
Provide light editing of video and photo content for social (Stories + TikToks).
Contribute creative ideas and trend-inspired concepts for future content.
Work closely with the Sr. Social Media Manager and Content team to align tone, voice, and engagement strategies.
Conduct regular competitor analysis, social listening, and performance reporting to share insights and opportunities.
Stay current on platform best practices, emerging creators, memes, and engagement tactics.
Share ideas to help shape campaigns and storytelling moments.

Requirements

1+ years of experience in a social media, content, or community role.
Strong written communication skills with a natural, approachable tone.
Familiarity with Instagram, TikTok, Facebook, and YouTube.
Passion for social media, content creation, and digital culture.
Detail-oriented and organized; able to manage multiple conversations and tasks at once.
Basic editing skills in tools such as Canva, CapCut, InShot, or Adobe Creative Suite a plus.

Nice to Have

Additional editing skills in tools such as Canva, CapCut, InShot, or Adobe Creative Suite.

Qualifications

Experience in social media, content, or community roles (1+ years).

Benefits & Perks

Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Generous Vuori Discount & Industry Perks
Paid Time Off
Wellness & Fitness benefits

Working at Vuori

Vuori fosters a high energy, fast-paced retail environment inspired by an active coastal California lifestyle. The company values creativity, community, personal growth, and having fun while inspiring others to live with clarity, enthusiasm, and purpose.

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