Social Media Specialist II

About the Role

Key Responsibilities

• Analyze, interpret and synthesize social data into meaningful insights, including creative optimization suggestions
• Serve as a point of contact for all paid content-related inquiries and projects
• Identify new content opportunities based on performance analysis and suggest campaign optimizations
• Use Asana to track all social and influencer content across multiple agencies and internal stakeholders
• Act as program manager for social and influencer paid content
• Utilize strong project management skills to plan, schedule, and track marketing projects and campaigns, ensuring timely delivery
• Oversee daily campaign optimization and ensure cost effectiveness while maximizing ROI
• Develop and deliver regular reports on campaign performance, and recommendations for program optimizations
• Support the management of outside agencies and program resources to effectively execute projects
• Collaborate and effectively partner with cross-functional teams to drive success of shared goals
• Stay updated on industry trends and best practices, and constantly seek opportunities to optimize campaign performance

Requirements

• A degree or diploma in Marketing, Communications, Digital Media, Program Management or related field
• 5+ years of experience in an agency or corporate environment, consumer or tech preferred; Working directly in paid social or marketing
• Proven experience in social media advertising platforms, such as Meta Ads Manager, TikTok Ads manager, Snap Ads manager, etc.
• Exceptional communication skills (both written and spoken)
• Creative thinker able to translate insights into culturally relevant content ideas/engagement strategies for diverse audiences
• Proactive self-starting approach and hunger to learn
• Strong problem-solving skills
• Strong ability to turn data points and analytics into actionable insights to optimize campaign performance, and to summarize key information for senior leaders
• The ability to manage multiple tasks simultaneously and successfully, prioritize effectively, and navigate high-pressure situations
• Ability to formulate an informed POV and clearly articulate it to key stakeholders
• Demonstrated ability to partner and collaborate across a broad range of stakeholders
• Asana experience a plus

Nice to Have

• Asana experience

Qualifications

• Educational background in Marketing, Communications, Digital Media, or Program Management
• Experience in social media advertising platforms and campaign management

Benefits & Perks

• Comprehensive medical, dental, and vision insurance
• HSA and FSA options
• 401(k) plan
• Life, disability & ADD insurance
• Paid time off for salaried personnel
• Paid sick leave for hourly employees on certain projects