Social Media Strategist

About the Role

Key Responsibilities

• Brainstorm and develop compelling social media content ideas that resonate with target audiences, drive purchase intent, and reflect brand messaging.
• Curate and pitch content tailored to assigned Dotdash Meredith brand social platforms.
• Write engaging post copy and contribute to the ideation and production of short-form and social-first video content.
• Collaborate with cross-functional partners, including editorial, branded content, and commerce teams, to ensure social content aligns with broader brand strategy and best practices.
• Integrate audience insights, industry trends, and platform-specific strategies into creative planning and content pitches.
• Analyze social media performance data, revenue impact, and emerging platform trends to inform content strategies.
• Translate insights into actionable recommendations that enhance brand awareness and revenue growth.
• Prepare and present detailed weekly, monthly, and quarterly reports outlining key social media metrics and performance drivers.
• Communicate findings and optimizations clearly to both brand-side and transactional team leadership.
• Stay informed on social platform updates, emerging content formats, and consumer behavior trends to identify new opportunities for growth and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2+ years of experience in social media content creation and social media marketing.
• Proven track record of ideating, pitching, planning, and executing social media content across platforms—Instagram, TikTok, Facebook, X, and advanced email marketing tools.
• Demonstrated success in collaborating with brand, creative, and operational teams to deliver high-quality content at scale.
• Experience with social media publishing and analytics tools—Dash Hudson, True Anthem, etc.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively.
• Strong organizational skills and attention to detail.
• Preferred: Experience with UGC platforms like Reddit.
• Preferred: Experience working with social media creators and influencers.

Nice to Have

• Experience with UGC platforms like Reddit.
• Experience working with social media creators and influencers.

Benefits & Perks

• Salary range: $64,350.00 - $70,000.00 (New York), $68,640.00 - $70,000.00 (California).
• Additional compensation may include annual bonuses, short- and long-term incentives.
• Comprehensive benefits including medical, dental, vision, prescription drug coverage.
• Unlimited paid time off (PTO), paid holidays, parental leave.
• Adoption or surrogate assistance, donation matching, tuition reimbursement.
• Life insurance, accidental death & dismemberment, supplemental insurance, commuter benefits.
• Health savings and flexible spending accounts, family care benefits, 401K with company match.