Social Media Strategist

About the Role

Key Responsibilities

• Develop and lead social media strategies across owned, earned, and paid channels, tailored to client goals, audience behaviors, and platform nuances.
• Plan and manage always-on social calendars, integrating brand campaigns, cultural moments, and real-time opportunities.
• Concept and develop social-first creative ideas, from short-form video and carousels to interactive polls and influencer activations.
• Stay ahead of platform trends and emerging formats, translating them into actionable client recommendations.
• Analyze and optimize campaigns by tracking KPIs, monitoring engagement, and providing actionable insights to continuously improve performance.
• Partner with cross-functional teams (design, paid, influencer, PR) to ensure social content works seamlessly across campaigns.
• Champion the use of AI tools and emerging tech to enhance ideation, production, and community engagement efficiency.
• Engage in community management strategy by overseeing tone, voice, and engagement approaches that build relationships and loyalty.
• Advise clients on platform best practices and audience engagement strategies that align with business objectives.
• Build deep expertise in client industries, audiences, and competitors to inform content and engagement tactics.
• Lead brainstorms and creative workshops, inspiring teams to think bigger and bolder in the social space.

Requirements

• 4-6+ years of relevant experience in social media strategy, digital marketing, or integrated communications.
• Prior agency and/or in-house experience in PR, digital marketing, or content-led firms.
• Proven track record developing multi-platform social campaigns and content strategies that drive measurable results.
• Deep understanding of major platforms (LinkedIn, X, Instagram, TikTok, YouTube) and their algorithms, features, and audience behaviors.
• Familiarity with influencer partnerships and creator marketing strategies.
• Strong analytical skills with experience in social listening and analytics tools (e.g., Sprout Social, Brandwatch, native platform analytics).
• Experience mentoring junior team members or managing freelancers.
• Exceptional writing, editing, and storytelling skills; ability to distill complex topics into clear, compelling narratives.
• Experience working with and writing for C-level executives and senior stakeholders.
• Strong client-facing presence and confidence in leading strategy discussions and presenting content recommendations.
• Proficiency with AI, content creation tools, and emerging digital technologies.
• Ability to work independently and drive content forward while collaborating across teams.
• Comfortable managing multiple workstreams with attention to detail and deadlines.
• A passion for bold ideas, strong narratives, and helping clients do their most meaningful work.

Nice to Have

• Experience in B2B tech, cybersecurity, enterprise IT, or SaaS industries.
• Experience with paid social strategies and integrating organic and paid campaigns.

Qualifications

• Relevant experience in social media strategy, digital marketing, or integrated communications (4-6+ years)

Benefits & Perks

• Annual salary range of $96,000-$124,000
• 401k with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Unlimited paid time off (minimum of 4 weeks strongly encouraged)
• Paid sabbatical after every 6 years of continuous employment
• 11 paid holidays plus a paid end-of-year office closure
• Paid short-term disability and extensive parental leave benefits
• Archetype Academy, mentorship, and other programs to support career development