Social Media Strategist

About the Role

Key Responsibilities

• Develop and manage the Office of Admissions social media calendar, overseeing the daily presence across all platforms.
• Evaluate communication opportunities to determine which information and stories to share via appropriate channels.
• Actively engage with posts and monitor comments to foster community and build brand awareness.
• Assist in developing social media strategies for the Office of Admissions and campus partners to drive recruitment efforts and reach enrollment goals.
• Plan and create content that aligns with Ball State's brand identity and visual guidelines while maintaining platform best practices.
• Stay current with emerging social media trends, platform updates, and best practices in higher education marketing.
• Proactively recommend innovative strategies, tools, and content approaches to enhance engagement and social media presence.
• Oversee and guide a team of student ambassadors in creating photo and video content supporting social media and recruitment goals.
• Provide creative direction, feedback, and support during content creation to ensure alignment with brand standards and audience engagement strategies.
• Assist with supervising student videography interns focused on social media and video content efforts.
• Perform other related duties, including working flexible hours such as evenings or weekends to capture content at campus events.

Requirements

• Bachelor's degree from an accredited institution by the time of appointment.
• Minimum of one year in a relevant marketing or communications role with a proven background in social media.
• Excellent communication, organizational, time management, and project management skills.
• Strong creative and visual storytelling abilities.
• Proficiency with technology, including video editing software and social media platforms.

Nice to Have

• Master's degree in communication, public relations, video/media, higher education, or related field.
• Experience working in a university setting, particularly in admissions.
• Proficiency in social media, video, and design platforms with a proven ability to create resonant content for college-bound demographics.

Qualifications

• Bachelor's degree from an accredited institution.

Benefits & Perks

• Paid 24 vacation days, 12 sick days, and 10 holidays annually.
• Paid parental leave of 6 weeks.
• Affordable health and dental insurance, long-term disability, and life insurance plans.
• Retirement benefits.
• Coverage of 90% of undergraduate college tuition for children and 100% for the employee, plus 80% of graduate tuition.
• Supportive work environment emphasizing work-life balance and personal growth.