Social Media Strategist

About the Role

Key Responsibilities

• Lead social strategy development and execution for clients.
• Conduct research to support strategies and tactics for community and influencer management.
• Manage client social channels across multiple platforms including Facebook, Instagram, TikTok, Threads, LinkedIn, etc.
• Execute all aspects of community management such as content curation, copywriting, content sourcing, scheduling, engaging, tracking, and reporting.
• Lead strategic recommendation and execution of influencer campaigns, including briefing, creator selection, budget management, client communications, tracking, and reporting.
• Mentor and collaborate with Social Coordinators to deliver client strategies.
• Ensure all details of community and influencer management are covered.
• Immerse in key community and influencer management and reporting tools like Dash Hudson, Sprout Social, Sprinklr, CreatorIQ, etc.
• Stay up to date on industry research and media trends.

Requirements

• Bachelor's Degree.
• 2-3 years of professional experience.
• Knowledge of social media platforms including Facebook, Instagram, TikTok, YouTube, Threads, LinkedIn, Pinterest.
• Experience with social community and influencer management platforms such as Dash Hudson, Sprout Social, Hootsuite, Mavrck, and CreatorIQ.
• Experience with social reporting, benchmarking, and listening tools like Instagram Insights, Google Analytics, Sprinklr, and Meltwater.
• Strong design aesthetic.
• Effective communication skills at all levels.
• Detail-oriented with strong time management skills.
• Ability to prioritize, multi-task, and work under pressure.
• Proficiency in Excel and PowerPoint.
• Willingness to learn and challenge the norm.

Nice to Have

• Basic understanding of marketing and advertising principles, media concepts, creative best practices, and social media platforms.
• Experience executing full-scale influencer campaigns from discovery to reporting.
• Graphic design experience using Adobe Photoshop, Canva, or similar tools.
• Social content creation experience on Instagram, TikTok, etc.
• Understanding of Backbone's core values.
• A love of the outdoors.
• Sense of humor.

Qualifications

• Educational background with a Bachelor's Degree.
• Professional experience of 2-3 years.

Benefits & Perks

• Health, Dental, Vision insurance.
• 401k match.
• Flex time.
• Powder days.
• Wellness incentives.
• Home office stipend.
• Work from home/remote options.
• Office kegs.
• Team hikes, floats, runs, and playtime.