Social Media Strategist - Hybrid, (Marlborough, MA)

About the Role

Key Responsibilities

• Develop and execute comprehensive social media strategies to increase brand awareness and engagement.
• Create and manage a content calendar to ensure timely and relevant posting on social media platforms, particularly Instagram.
• Analyze social media performance metrics to optimize strategies and improve engagement and reach.
• Collaborate with the marketing team to align social media campaigns with overall marketing goals and initiatives.
• Utilize Sprinklr for social media management, reporting, and analytics to track performance and ROI.
• Stay up to date with the latest trends and best practices in social media marketing.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Strategist or similar role.
• Strong understanding of social media platforms, particularly Instagram.
• Experience with content calendar development and management.
• Familiarity with social media management tools, especially Sprinklr.
• Excellent written and verbal communication skills.
• Creative thinker with a strong ability to analyze data and derive actionable insights.
• Experience in medical, pharma, or other highly regulated industry is highly preferred.
• Agency experience is preferred, but not required.

Nice to Have

• Experience in medical, pharma, or other highly regulated industry.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan.
• Dental, vision, and term life insurance packages.
• Discount prescription program.
• Critical illness and accident coverage.
• Tele-behavioral health services.
• 401(k) plan.
• Sick leave (where applicable).
• Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility based on length and dates of service.