Social Strategy & Brand Marketing Lead

About the Role

Key Responsibilities

• Lead the strategy, narrative, and execution of the client's Brand Social Calendar (US, GRL), leveraging insights, data, and cross-functional input to shape moments, communities, and cultural activations.
• Partner with cross-functional teams to fuel Moments strategy with data-driven insights, including social listening workflows for situational awareness and social activation.
• Develop principles and the client's calendar in alignment with stakeholders, owning the Brand+Social calendar and informing execution of initiatives such as Music Playlists, Creator Collectives, and Communications.
• Lead cross-organizational activation with teams like Communications and Product, including streamlined execution and executive communications.
• Align overall approach with the client's Moments strategy and lead in-product Brand activation 'Delights' program in partnership with Product, defining principles, aligning editorial calendars, and driving activation plans.
• Partner with Brand Editorial on strategy for Brand 3.0, defining goals to engage and shift perception with women, and collaborate on paid boosting programs.
• Contribute to annual planning, measurement frameworks, and own the Brand+Social learning agenda to study efficacy and measure experiments.
• Develop and drive strategy for paid social boosting programs targeting core audiences, collaborating with editorial, media, and insights teams.

Requirements

• 6 years of experience in marketing, including crisis management, public affairs, or social analytics.
• Experience with social measurement tools and datasets such as Brandwatch and Sprinklr.
• Experience managing cross-functional projects and managing executive communications.
• Exceptional written and verbal communication skills to create data-driven narratives and strategic reports.
• Understanding and interest in the creator community and culture.
• Curiosity and motivation to understand issues and drive resolution.
• Experience working in complex, heavily matrixed, fast-paced global organizations.
• Experience leading agency partners.
• Experience leveraging AI to accelerate insights, strategy, and operations.
• Bachelor's degree in marketing or a related field, or equivalent practical experience.

Nice to Have

• Interest in creator community and culture.
• Experience collaborating and coordinating response efforts in global organizations.
• Experience leading agency partners.
• Experience leveraging AI for insights and strategy.

Qualifications

• Bachelor's degree in marketing or related field or equivalent practical experience.