Software Product Marketing Manager

Parry Labs

Cedar Rapids, IA

Full Time

Senior

93k-138k

about 1 month ago

Job Description

About the Role

As a Product Marketing Manager at Parry Labs, you will play a critical role in shaping the go-to-market strategies and executing key initiatives for aerospace and defense digital solutions. Focused on both B2B and B2G engagements, you will be responsible for defining customer segments, positioning, and messaging while supporting sales teams in driving success across various domains such as Air & Space, Ground, Maritime, and Command & Control (C2). Your work will directly impact the company's ability to engage with customers, drive sales, and build its digital presence in the aerospace and defense industry.

Key Responsibilities

Create and implement a robust go-to-market strategy for both B2B and B2G segments, ensuring alignment with the company's digital initiatives.
Design customer identification and qualification processes for effective targeting in both B2B and B2G contexts.
Define and implement pricing strategies, ensuring competitive positioning and value-driven pricing.
Conduct in-depth market research to understand key trends, customer needs, competitive landscape, and growth opportunities in aerospace & defense digital technologies.
Develop comprehensive Market Research Documents for each domain within focus areas, translating insights into actionable business strategies.
Craft clear, compelling messaging tailored to different customer segments (Air & Space, Ground, Maritime, and C2) to ensure strong market positioning.
Produce high-quality marketing content including presentations, white papers, case studies, and digital collateral that communicate the value of solutions.
Collaborate with internal teams to ensure marketing content aligns with customer needs and product offerings.
Support pre-sales teams in developing effective sales presentations and collateral for Air & Space, Ground, Maritime, and C2 domains.
Assist in managing key customer accounts and P&L engagements to ensure the success of digital solutions in the market.

Requirements

MBA preferred or equivalent business and technical experience.
Proven experience in a product marketing role within the aerospace and defense industry, ideally with a focus on enterprise software solutions.
Experience with embedded software, containerization, container orchestration, and government reference architectures is highly desirable.
Strong understanding of B2B and B2G marketing strategies, with a solid grasp of customer engagement and pricing strategies.
Demonstrated ability to conduct strategic market research and translate findings into go-to-market plans.
Understanding of enterprise software solutions within aerospace and defense sectors, and experience with digital transformation initiatives.
Familiarity with the latest technologies in embedded software, containers, container orchestration, and government reference architectures.
A proactive, solution-oriented approach to market challenges and opportunities.

Nice to Have

Experience with embedded software, containerization, container orchestration, and government reference architectures.

Qualifications

Master's degree (MBA preferred) or equivalent business and technical experience

Benefits & Perks

Workplace flexibility
Support for health and well-being of employees and their families
Opportunities to work with purpose
Education assistance
Unlimited paid time off

Working at Parry Labs

At Parry Labs, we foster a culture of curiosity and collaboration. Employees are given the autonomy to leverage their skills in creating state-of-the-art tech solutions that aid in the protection of the American Warfighter. We encourage new and bold ideas that push the status quo. It is this entrepreneurial spirit that drives us.

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