SOREL Sr. Brand Marketing Specialist - Men's, Collaboration & Energy

About the Role

Key Responsibilities

• Support the Director of Marketing on all Energy and Men's Marketing initiatives, including seeding, activations, communication, and contract management.
• Contribute to identifying and evaluating potential cultural opportunities with brand partners and moments that align with brand values and audience.
• Manage timelines, budgets, and internal/external communications for campaigns from concept to launch.
• Collaborate cross-functionally with PR, social, legal, site & product teams to bring projects to life.
• Develop compelling campaign recaps, presentations, and state of the market reports as needed.
• Build strong relationships with external brand and creative partners, becoming a key conduit between SOREL and its creative network.
• Manage energy lifestyle seeding strategy across collaborations and inline energy.
• Support the management of social media accounts, partnering with content owners to ensure feeds reflect broadcast calendar and brand strategy.
• Liaise between the Brand Team and external ambassadors to ensure content is collected and distributed in line with calendars and strategy, including partnerships like Ocean Conservancy.
• Partner with Media and Digital Marketing Managers to ensure influencer content alignment and seek new partners for Men's and Energy marketing.

Requirements

• Minimum 3-5 years of industry experience, preferably in the fashion/energy space, with a solid understanding of cultural trends and ability to translate them into relevant brand opportunities.
• Experience working in a fast-paced, deadline-driven environment with the ability to prioritize accordingly.
• Experience working with external creative partners and managing international marketing teams.
• Excellent project management and organizational skills.
• Strong communication skills with the ability to manage multiple touchpoints per project.
• Bachelor's degree or above in communications, marketing, journalism, or related fields.
• Experience on the brand side and/or with an agency.
• PR and media experience with campaign planning and budget management.
• Flexibility and a creative approach to problem-solving, with the ability to pivot in real-time.
• Understanding of the full funnel of consumer marketing, including Owned, Earned, Paid strategy and execution.
• Proficiency in PowerPoint and Excel.
• Strong network within the streetwear/fashion industry.
• Ability to think strategically while managing day-to-day operations effectively.

Nice to Have

• Strong network within the streetwear/fashion industry.

Qualifications

• Bachelor's degree or above in communications, marketing, journalism, or related fields.

Benefits & Perks

• Medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and voluntary benefits.
• 401k plan with a generous company match.
• EAP + confidential 24/7/365 counseling services.
• Extensive wellness benefits, employee discounts, and a generous time off program.