Southeast Events & Brand Activation Manager

About the Role

Key Responsibilities

• Develop yearly Southeast events strategy, and support Brand Managers in developing events support for key strategic brand/product priorities.
• Oversee, coordinate and execute all of Southeast off-site brand events, including start-to-finish planning and management.
• Deliver strategic recommendations, brainstorm, plan, and manage all aspects of event execution including booking talent, renting equipment, scheduling staff, outsourcing security, securing permits and licenses, and ensuring legal compliance.
• Act as a main point of contact at events, on-site in each location, and travel across Georgia to meet with stakeholders and execute events with key sponsorship partners.
• Coordinate with marketing team and pub GMs on beer releases, beer dinners, and small-scale pub events.
• Act as a liaison between external partners and ensure brands are represented in a premium, on-brand way.
• Work with local charity partners to coordinate charity event participation and beer donations.
• Manage a team of Brand Ambassadors, track hours and labor budget, train team, and maintain brand guidelines.
• Conduct post-event evaluations, submit full event recaps, and discuss results with Senior Leadership.
• Maintain ownership of events budget and calendar, manage all branded assets/vehicles, and coordinate resources to deliver successful results.

Requirements

• Experience working with local, state, and national regulatory agencies in execution of large-scale events.
• Strong written and verbal communication skills and ability to speak to large groups.
• Team leadership abilities and effective delegation skills.
• Proficiency with MS Office Suite (Word, Excel, PowerPoint).
• Experience working with a budget and P&L.
• Ability to establish and maintain effective working relationships with employees and customers.
• Thorough knowledge of the beer industry, specifically on the wholesaler/supplier level.
• Excellent organizational and analytical skills.
• Experience in brand marketing or knowledge of brand principles preferred.
• Bachelor's Degree in Marketing, Management, or related field preferred.
• 5+ years of event marketing experience and proven team management experience.
• Valid driver's license and ability to travel approximately 2 weeks per month.

Nice to Have

• Experience in CPG or alcohol industry.

Qualifications

• Bachelor's Degree in Marketing, Management, or related field preferred.
• 5+ years of event marketing experience.

Benefits & Perks

• Medical, Dental, Vision, Disability, and Life insurance.
• 401k matching.
• Paid company holidays.
• Paid vacation days.
• Employee Assistance Program.
• Employee discounts.
• Free beer!